Wyde Unveils New Brand Identity

Rolls out new logo, brand identity, integrated solutions to enable Effortless Insurance 

NEW YORK, Oct. 3, 2016 /PRNewswire/ -- Mphasis Wyde, a leading international provider of policy administration solutions, unveiled its new corporate brand – including a vibrant new logo that is reflective of its broad capabilities, innovative ideas and its evolution & position as one of the leading software & solutions provider in the insurance industry.

The insurance industry today is no exception to the consumer expectations that come with the digital age. Customers now expect effortless insurance in contrast to the complex, human assisted experience of yesteryears. The accelerating pace of these & other significant changes such as rich interactive front office, digitalized core business processes, intelligent & predictive analytics, stretching it further to IoT, machine learning and robotic process automation are changing the way the insurance industry executes its business processes. This has led Wyde to realign its focus & position and sharpen its strategy. To reflect this transformation in its business, Wyde is rebranding and is unveiling its new brand identity today.

Wyde's flagship product Wynsure, is going beyond a policy administration software to digitalized back office, front office and surround services to help their customers lead business transformation in the insurance industry. Wynsure's modern front office combined with their proven core back office will accelerate seamless distribution across all digital and assisted channels. This will truly become business transformative and be the leading edge technology for the group life and voluntary benefits, individual life and credit protection lines of business.

"Keeping our mantra in mind, We Make Insurance Effortless, we are launching a new Wyde to bring in highly specialized talent and cutting edge solutions in our areas of specialization." said Rajesh Makhija, CEO, Wyde. "This is a significant landmark for Wyde and a reflection of our willingness to evolve and invest in this changing market place. Technology solutions for the insurance market of the future will look radically different; success would require intense customer focus, specialization, tighter collaboration with partners & alliances, and highly valued global talent. Cloud based and Business Transaction as a Service delivery mechanisms are becoming mainstream and we have already seen initial success with our clients." he added.

Refreshed Brand identity

Group Vision: Redefining the paradigm for business success together
Redefining the paradigm: Futuristic, continually innovating to define the next wave
Business Success: Business Success is a holistic term – Includes goals, leadership, and return on investment.
Together: Refers to competitive advantage through collaboration with customers, partners and employees.


The logo denotes attributes of the brand visually, providing movement and dynamism as a leader to drive success of our customers and employees. The sense of reliability and consistency is derived from the stability of the font. The mnemonic is signifying innovation, creativity and momentum, thereby implying command of direction. Additionally, the logo is leaning forward - upwards representing forward thinking attribute.

Logo - http://photos.prnewswire.com/prnh/20161003/414539LOGO 

To know more, please visit: www.wyde.com  

About Wyde
An Mphasis Group Company
Wyde is a market leader in policy administration software & solutions for Life insurance industry. We are the creator of Wynsure, a proven software platform, at many of the leading insurance carriers in North America and Europe. We are headquartered in Bloomington, Minnesota, USA, with offices in Canada, a modern Research & Development Center in Paris, France, and Delivery Centers of Excellence in both Poland and India. Wynsure is a multi-line, multi-language, multi-currency, easily configurable software product that offers end to end business solutions in hosted & cloud environments. More information is available at www.wyde.com.  

About Mphasis
Mphasis enables chosen customers to meet the demands of an evolving market place. Recently named by American Banker and BAI as one of the top companies in FinTech and as the "Most Distinguished Digital Company in 2015" by The Economic Times, Mphasis fuels this by combining superior human capital with cutting edge solutions in hyper-specialized areas. Contact Mphasis on www.mphasis.com.

For further information, please contact

Deepa Nagaraj

Wyde Corporate Communications


+91 984 525 6283

Esther Young

Gutenberg Communications


(646) 775-6314


SOURCE Mphasis Wyde


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