WW commissions global research aligned with vision to become the world's partner in wellness
OAKVILLE, ON, Dec. 17, 2018 /CNW/ - Today, the new WW (Nasdaq: WTW) (formerly Weight Watchers) reveals research that sheds new light on health and wellness, both in Canada and across the globe, as 90 per cent of adults globally say that improving their physical, mental, and emotional health is one of their goals for 2019.
The WW Wellness Survey, commissioned for the first time this year, shows that although Canadians want to feel healthier, 74 per cent are coming up short despite their best efforts. The data paints a clearer picture of what holds people back and what propels us forward when it comes to their health and wellness journeys.
- More Inspiration: 43 per cent of adults globally, and 46 per cent in Canada, say lack of inspiration is the number one thing hindering them from achieving a physical, mental, or emotional health goal.
- A Partner on the Journey: Nearly half of adults globally (48 per cent) and in Canada (45 per cent) say they can't go at it alone – and having a partner is imperative to staying on track.
- Something That Works: More than half of adults (55 per cent) have attempted several diets or eating plans in the past two years, with Canadians attempting three on average.
"WW was founded on the idea that you can achieve more with the support of people who understand your journey. Today as a science-led, technology-enabled and community-centric company we continuously innovate to give our members support in the ways that work for their lives, be it in-person workshops, our live coaching, or digitally within our WW app," said Mindy Grossman, President and CEO, WW. "What we're learning from this research is that while almost everyone wants to live a healthier life, most still feel like they're coming up short on inspiration, effective tools, and a sense of partnership. We're here to inspire healthy habits for real life – for people, families, communities, the world – for everyone."
In Canada, the survey found:
- Livability for Long-term Results: More than three-quarters of Canadian adults (76 per cent) believe the results of short-term diets, that require extreme measures, are not sustainable for the long term.
- Need More Support: 74 per cent of Canadian adults feel that despite their best efforts, their mind and body are never as healthy as they want.
WW is creating a wellness ecosystem is informed by science, enabled by technology, and powered by communities to teach and encourage healthy habits that fit into everyday life. WW Freestyle™ is the most livable and effective program in the company's history and proven to help people lose weight, sleep better and feel happier. WW is a supportive community that spans from in-person Wellness Workshops at WW Studios™, to the members-only Connect community on the WW app and new Connect Groups, providing millions of people with inspiration from other like-minded members. Additionally, new partnerships with wellness brands like Headspace and Aaptiv offer members more content to support them in their wellness journey.
For more information, go to www.weightwatchers.com/ca
Notes to Editors
Survey Methodology: The WW Global Wellness Survey was conducted by Wakefield Research among 10,007 nationally representative adults, ages 18+, in 11 markets: U.S., U.K., Germany, France, Australia, New Zealand, Canada, Switzerland, Sweden, Brazil and Benelux.
For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 1.0 percentage point for the overall sample, 2.2 percentage points for the UK sample, 3.1 percentage points for the US, Germany, France, Australia, Canada, and Sweden samples, and 4.4 percentage points for the New Zealand, Switzerland, Brazil, and Benelux samples surveyed.
WW is a global wellness company and the world's leading commercial weight-management program. We inspire millions of people to adopt healthy habits for real life. Through our engaging digital experience and face-to-face group workshops, members follow our livable and sustainable program that encompasses healthy eating, physical activity, and help develop helpful mindset. With more than five decades of experience in building communities and our deep expertise in behavioral science, we aim to deliver wellness for all. To learn more about the WW approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com.
For further information: Meg Robertson, Edelman for WW Canada, 416-849-8941, [email protected]