MEGA Brands introduces new preschool toys for fall 2012
MONTREAL, QC and NEW YORK, NY, Feb. 13, 2012 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB) showcases an exciting new line-up of Mega Bloks preschool construction toys at the 2012 American International Toy Fair in New York City.
New for fall 2012, MEGA Brands introduces their new brand: Mega Bloks First Builders, the new collective name for all preschool blocks designed for little hands, aged 1+. This brand will be implemented worldwide on all Mega Bloks first block products accompanied by a fresh and exciting graphic look and many new friendly characters and personalities. In addition, all new Mega Bloks First Builders bags will be PVC FREE and eco-friendly.
The all new Mega Bloks collections continue to offer a full line of innovative, fun and safe products that empower children to work their minds through building and play.
More highlights from Mega Bloks' 2012 Preschool Construction toy launch include:
- Mega Bloks Lil' Princess: Mega Bloks now caters to the girls' category with their new collection "Mega Bloks Lil' Princess" - the only construction collection designed specifically for preschool girls aged 1+. This super cute and girly line brings to life a whole world of princesses with sparkling tiaras, wings and blocks, friendly pony characters and enchanted castles.
- New innovation and design: Mega Bloks launches a whole new scale of building with Mega Play, enabling children to build and rebuild life-size play structures like castles and houses, which they can play inside (ages 2+). In addition, the new Whirl n' Twirl Ride-Ons provide active fun with cute designs as well as caster wheels that allow kids to 'whirl n' twirl' in any direction.
- More from your favorite internationally popular characters!
Mega Bloks expands on its girl's line of building toys with several additions to their highly popular Hello Kitty and Moshi Monsters lines. Thomas remains the #1 boy's toy and the Mega Bloks Thomas line has been completely refreshed for 2012 with dynamic new packaging and exciting new builds.
"We're thrilled about the launch of our new series of toys that continue to offer the same high quality blocks, engaging and charming characters as well as exciting themes," said Vic Bertrand, Chief Innovation Officer of MEGA Brands. "We have raised the bar in innovative preschool building experiences this year; our 2012 collection offers an even wider variety of learning tools for preschoolers and parents to play with and enjoy together."
For more information on Mega Bloks Preschool products, please visit MEGA Brands at the American International Toy Fair, booth # 753.
About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products. Visit: megabrands.com for more information. Follow us on Twitter @megabrands.
The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.
Image with caption: "Mega Bloks First Builders - Big Building Bag - 80 pieces (CNW Group/MEGA BRANDS INC.)". Image available at: http://photos.newswire.ca/images/download/20120213_C3447_PHOTO_EN_10011.jpg
Image with caption: "Mega Bloks Lil' Princess - Enchanted Castle (CNW Group/MEGA BRANDS INC.)". Image available at: http://photos.newswire.ca/images/download/20120213_C3447_PHOTO_EN_10013.jpg
For further information:
Communications Specialist - MEGA Brands
Tel: (514) 333-5555 ext. 2507