World's Largest Elvis Festival launches quirky campaign
22 Jul, 2014, 08:00 ET
TORONTO, July 22, 2014 /CNW/ - Collingwood Elvis Festival, the world's largest Elvis celebration, has launched an advertising campaign to attract new Elvis fans to the five-day festival. The campaign features a series of Elvis Presley-inspired out-of-home posters, ambient stunts and installations, newspaper ads, as well as a social media campaign. Posters and newspaper ads feature various Elvis Presley vinyl records, laser-cut into the shape of each song's subject matter.
Samples of the work can be found here: http://thinkinginsidethebox.ca/elvisfestival/
The campaign was developed by Zulu Alpha Kilo. "There is so much iconography surrounding Elvis Presley, from his image to his music. We wanted the campaign to play with these themes in clever ways to raise awareness of the festival," said Zak Mroueh, Chief Creative Officer & Founder of Zulu Alpha Kilo.
Celebrating its 20th year anniversary in 2014, the Collingwood Elvis Festival features hundreds of Elvis tribute artists covering his music. This year, Priscilla Presley will be making her first appearance at the festival.
Rosemarie O'Brien, Festival General Manager for Collingwood Elvis Festiva,l said, "The campaign will extend the reach of the festival, attract a younger demographic and help expose a new generation to the music of Elvis Presley."
Collingwood Elvis Festival runs from July 23-27 in Collingwood Ontario.
About The Collingwood Elvis Festival:
Collingwood Elvis Festival, based in Collingwood, Ontario, is the world's largest Elvis celebration. The five-day festival running from July 23-27 features performances by hundreds of Elvis tribute artists spanning Elvis Presley's entire career. Founded in 1994, the festival will be celebrating its 20th anniversary in 2014. For more information about Collingwood Elvis Festival, visit www.collingwoodelvisfestival.com.
About Elvis Presley Enterprises, Inc.:
Elvis Presley Enterprises, Inc. (EPE), based in Memphis, manages the operations of Elvis Presley's Graceland, its related exhibits and attractions, including the Heartbreak Hotel, as well as the Graceland archives, featuring thousands of artifacts from Elvis' home and career. EPE also produces and licenses Elvis themed live events, tours and attractions worldwide. Graceland is music's most important and beloved landmark, with hundreds of thousands of fans from around the world visiting the famous home each year. In 2013, Graceland was voted the #1 Iconic American attraction by USA Today and 10Best.com readers. For more information on EPE and Graceland, visit www.graceland.com.
About Zulu Alpha Kilo:
Zulu Alpha Kilo is based in Toronto, Ontario. Founded in July 2008 by Zak Mroueh, the agency has a full-time staff of 70 people. Clients include Audi Canada, Bell Canada, Cineplex Entertainment, Coca-Cola Canada, Interac, Labatt Breweries of Canada (Corona), Service Inspired Restaurants and Workopolis. Everyone in the company belongs to one company-wide creative group, and free-spirited, collaborative ideation is one of the agency's core principles.
SOURCE: Zulu Alpha Kilo Inc.
For further information:
Or to schedule an interview, please contact: Zak Mroueh | Zulu Alpha Kilo Inc. | Founder/Chief Creative Officer 416-777-ZULU (9858) | [email protected]
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