World's first exercise-based food coupon from Rashers - North America's bacon-only sandwich shop

TORONTO, March 20, 2013 /CNW/ - Work for your lunch, sing for your lunch - but run for your lunch? That's the deliciously clever idea behind the new promotion from Rashers, Toronto's bacon-only sandwich shop.

The restaurant is located in Leslieville, one of Toronto's most health and exercise-conscious neighbourhoods. Taking inspiration from the dozens of runners and cyclists who pass by the diminutive 948 Queen St. East shop each day, owners John Clark and Richard Mulley had an idea: Reach out to runners when they are at their hungriest - right after a run.

Their new promotion is called 'Run the Pig' - an innovative and whimsical way to get the exercise-conscious from Leslieville (and beyond) to finish their workout at the shop, putting those hard-burned calories back in with tasty bacon sandwiches.

Here's how it works. See the promotional poster here:

  1. Run or ride the shape of pig through the streets of Toronto, ending at Rashers.
  2. Show your pig-shaped course using any running or biking mobile app.
  3. Get the 30% off your bacon sandwich.

As part of the program, the Rashers team are also reaching out to people on Twitter from their handle @RashersTO. When someone posts a completed workout via popular running app Nike+, the team sends hilarious personalized messages inviting people to finish their next workout at the shop for a 15% discount.

Think of it as an innovative, fitness-based incentive program or as an exciting challenge with a well-earned (and tasty) reward at the end, the campaign is sure to get noticed and drive hungry (and breathless) customers through the door.

Notes to Editors

About Rashers

Rashers is North America's only bacon-only sandwich restaurant. We believe simplicity tastes best. Rashers uses only the highest-quality bacon sourced from a local family-run farm and the best bread baked locally, and then delivered fresh daily. Rashers keeps customers coming back time and again with new and exciting bacon sandwiches introduced monthly to their delicious menu.

Owners John Clark and Richard Mulley both live in the Leslieville area and are committed to working with the community & local businesses to promote and help Leslieville grow.

Come try Rashers for yourself at 948 Queen St. East today.

Official site:

SOURCE: Rashers

For further information:

John Clark
416 388 0190

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