World Vision to Kick Off New Campaign with Bold Stunt
12 Jun, 2013, 07:00 ET
TORONTO, June 12, 2013 /CNW/ -
|| Wednesday June 12, 2013
|WHERE:|| Pam Chorley's Fashion Crimes - 322 Queen Street W Toronto (between John and
Spadina, north side)
|| In recognition of the UN World Day Against Child Labour, World Vision is holding a
media event to draw attention to the 115 million children globally who are forced into
labour. Our aim is to educate Canadians on the reality that their retail choices are
having a directly negative impact on children around the world.
|VISUALS:|| Brown paper covering storefront window will be torn down in front of media to reveal
children in actual child labour situations. The children will be affixed with giant price
tags, and will be doing various work like sewing, and breaking rocks. People
representing traffickers will be periodically adjusting the price tags.
|NOTE:|| World Vision Spokesperson Caroline Riseboro, Senior Vice President for Marketing
and Engagement will be available for comment.
World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. Motivated by our Christian faith, we serve all people regardless of religion, race, gender or ethnicity. For more information, please visit WorldVision.ca.
Image with caption: "Pam Chorley's Fashion Crimes - 322 Queen Street W Toronto (CNW Group/World Vision Canada)". Image available at: http://photos.newswire.ca/images/download/20130612_C7320_PHOTO_EN_27894.jpg
SOURCE: World Vision Canada
For further information:
or to arrange an interview, contact:
Public Engagement & New Ventures Relations World Vision
905-565-6200 ext. 2496/416-669-2602
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