Christmas poll reveals that Canadians struggle to buy for the opposite sex
MISSISSAUGA, ON, Nov. 4 /CNW/ - As we approach the time of year when much of the planet joins together in the universal spirit of giving, a new Ipsos Reid/World Vision gift catalogue poll of 2,006 Canadians finds that when it comes to exchanging presents, men and women are very different.
While men struggle more with finding appropriate gifts for the women in their lives...
34 per cent of men say their spouse is the hardest person to buy for.
Women have considerably less trouble in choosing presents for men...
21 per cent of women say choosing a gift for their spouse is the more daunting task.
"Generally speaking," says Sean Simpson, research manager with Ipsos Reid, "men and women find it harder to buy Christmas presents for members of the opposite sex than for other men or other women. The surprising twist is that the vast majority of both sexes prefer to give than to receive."
The gender gap widens further when Canadians open up their presents...
Nearly half or 48 per cent of all men most look forward to a gift from their spouse, whereas 35 per cent of women most eagerly anticipate the gifts from their children over those from their spouse (32 per cent).
But peace on earth - or at least a strong consensus among men and women - does reign on one front.
Welcome news to World Vision is the fact that 82 per cent of women and 78 per cent of men, or 8 in 10 Canadians would rather receive a charitable gift that would help someone else.
"It's great that Canadians value meaningful gifts that help someone else as a way of simplifying the Christmas gift-giving tradition," says Caroline Riseboro, director of Specialized Marketing with World Vision. "In support of this World Vision has made available the World of Change Giving card, which allows even more flexibility to both gift givers and receivers."
The Christmas gift catalogue enables Canadians to buy on behalf of a friend, colleague or family member much-needed items for children, their families and communities in developing countries. For the ninth year in a row, World Vision anticipates that Hens and a Rooster will be among the most popular of the over 80 gifts to choose from in the catalogue.
To view the World Vision Christmas gift catalogue visit www.worldvision.ca/gifts
To view the full poll results visit www.worldvision.ca/gcnewsroom
SOURCE World Vision Canada
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