America's #1 China Bistro to open first local restaurants in Toronto and Montreal
MONTREAL, June 5, 2012 /CNW Telbec/ - Interaction Asian Restaurants L.P. ("Interaction") is thrilled to share news of the opening of P.F. Chang's China Bistro in Canada. P.F. Chang's is an international unique brand of stylish, Chinese-inspired cuisine and upscale casual dining restaurant chain. The first Canadian restaurant will open in Toronto at Cadillac Fairview's newly redeveloped Shops at Don Mills in late July this year, followed shortly by a new restaurant in the Montreal (Decarie) Smartcentre Shopping Centre located adjacent to the former Hippodrome.
P.F. Chang's intends to expand throughout Canada, with plans to open restaurants in additional Canadian cities in 2013 and beyond. "It is with great partners like Interaction that we at P.F. Chang's China Bistro are taking our brand further out into the world," said Mike Welborn, President of Global Brand Development at P.F. Chang's China Bistro, Inc. "We are excited and confident that Canadians will drop in to our newest restaurants to experience our unique twist on Chinese cuisine."
P.F. Chang's has more than 200 restaurants in the United States and over 18 internationally, delivering an outstanding casual dining experience in a stylish, high energy bistro and wine bar. The menu offers cuisine inspired from five regions of China (Mongolian, Sichuan, Beijing, Shanghai and Hunan) along with unique desserts and signature drinks while also delivering impeccable service. The restaurant caters to different dietary and cultural needs, offering also a vast selection of gluten free and vegetarian dishes.
"Many Canadians have expressed to us, both in person and over social media, how much they love P.F. Chang's, and wished it was closer to home." explains Michael Aronovici, President and CEO of Interaction. "Given this existing fan base, a commitment to fresh, Chinese-fusion flavour combinations in a distinctive dining setting, we have no doubt that this bistro experience will resonate with Canada's sophisticated dining population."
Aronovici, a highly experienced restaurant brand investor and operator, controls and operates Interaction Asian Restaurants L.P. and is based in Montreal. Interaction works in partnership with Claridge Inc., a privately-owned investment firm also headquartered in Montreal and actively involved in the management of a broad range of investments alongside high quality operators.
"P.F Chang's is a unique and successful casual dining concept that is going to delight Canadians everywhere." declared Pierre Boivin, President and CEO of Claridge. "We are proud to partner with Interaction and be associated with this much-loved brand."
The Canadian market will continue to offer a great growth opportunity for P.F. Chang's to expand its brand in the international market. P.F. Chang's is already in talks to open additional restaurants in central and eastern Canadian provinces in the coming years, among them Nova Scotia, Prince Edward Island, Ontario, Quebec, Manitoba, New Brunswick, and Newfoundland following the Montreal opening in late 2012.
About Interaction Asian Restaurants, L.P.
Interaction Asian Restaurants, L.P. was created and is controlled by General Partner and President Michael Aronovici, whose holding company Interaction Restaurants Group has been operating for over 20 years in the food services industry in Canada. Under his leadership, Interaction has been successfully involved with four different restaurant and food service concepts, including Starbucks Coffee and Pizza Hut. Mr. Aronovici has served on the board of the Canadian Restaurant and Foodservices Association since 1997 and was chairman of the board in 2009.
About P.F. Chang's China Bistro, Inc.
P.F. Chang's China Bistro, Inc. owns and operates two restaurant concepts in the Asian niche. P.F. Chang's China Bistro features a blend of high-quality, Chinese-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting. Pei Wei Asian Diner offers a modest menu of freshly prepared pan-Asian cuisine in a relaxed, warm environment offering attentive counter service and take-out flexibility. In addition, the Company has extended the P.F. Chang's brand to international markets and retail products, both of which are operated under licensing agreements.
About Claridge Inc.
Claridge Inc., founded in 1987 by Charles Bronfman, is an investment firm headquartered in Montreal, Quebec. Today, the firm represents the interests of the Stephen R. Bronfman family and is actively involved in the management of a diverse portfolio of third-party managed investments, as well as direct investments in the food, real estate, clean-tech and entertainment sectors.
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