MONTREAL, April 17, 2012 /CNW Telbec/ - The Montréal Science Centre is proud to host the world premiere of Star Wars™ Identities: The Exhibition from April 19 to September 16, 2012. Produced by X3 Productions and made possible by Lucasfilm Ltd., the exhibition is a sensational event that explores the amazing nature of human identity through the magic of the Star Wars™ universe and its legendary characters. The city of Montréal and the Montréal Science Centre are thrilled to be the first destination of the exhibition's 12-city world tour.
According to George Lucas, creator of Star Wars, "Since Star Wars takes place in a fantasy world, the characters need to be identifiable so that the audience can connect to them. These larger-than-life characters come complete with friends, enemies, values, and beliefs. This exhibition examines how the Star Wars characters are like us, what we may have in common, and what makes up our individual identities."
STAR WARS Identities
In addition to offering an impressive collection of some 200 objects from the Lucasfilm Archives, STAR WARS Identities is a highly interactive, character-driven adventure into the fascinating subject of human identity, based on the latest scientific research. As they travel through the Star Wars universe, visitors will rediscover their favorite characters in a whole new light. They will also develop a better understanding of their own complex identity. And through the magic of cutting-edge multimedia, they will be able to create their very own Star Wars character by combining elements of their own identity with those of their favourite fictional characters. They can later share these unique identities with friends and family via social media.
A scientifically solid exhibition
STAR WARS Identities has divided its study of human identity into three major themes, each presented in a separate zone within the exhibition: the characters' origins, the influences that shaped them, and the personal choices that altered their lives. Within these three themes, ten components of human identity are explored. These components include species, origins, parents, culture, mentors, friends, occupation, marking events, personality and values. Science-based video clips explain the how each component influences our identity.
The Montréal Science Centre is proud to have helped develop the exhibition's scientific content with an advisory committee composed of experts from a variety of scientific fields including psychology, neuropsychology and genetics.
As Claude Benoit, president and CEO of the Old Port of Montréal Corporation - managers of the Montréal Science Centre, explains: "STAR WARS Identities has all the ingredients to become a huge success: a movie saga with larger than life characters; fascinating objects from the Lucasfilm Archives; a strong theme—identity which brings up fundamental questions: Who are we? How do we become what we are?; and a quest that allows us to create characters who resemble us. This is the type of exhibition that will delight everyone, including people who don't often visit museums and science centers. After all, this is the Science Centre's true mission: to make science accessible to everyone and above all, to make it truly interesting for as many as possible, presenting science in a fun, surprising and intelligent way."
STAR WARS Identities will be presented in 12 world-class exhibition venues over the next six years. Starting in Canada (Montreal followed by Edmonton), it will also travel to Europe, Latin America, Asia and the Pacific region.
"We are honored that Lucasfilm chose X3 Productions to create this unique Star Wars exhibition, and we're proud to have been able to accomplish all the work with teams exclusively from Quebec, showcasing the creative force of our people," adds Jacques-André Dupont, President of X3 Productions.
Information and box office
For complete schedule and box office information, visit www.montrealsciencecentre.com or call 514-496-4724 or 877-496-4724. Visitors can begin their adventure in the world of identity at: starwarsidentities.com.
Lucasfilm, the Lucasfilm logo, STAR WARSTM and all related characters, names and indicia are trademarks of & copyright © Lucasfilm Ltd. All rights reserved.
Image with caption: "World Première of STAR WARS IDENTITIES, the Exhibition at the Montréal Science Centre today, Tuesday April 17 2012. On photo : Stromtroopers of the Section 501, with Jacques-André Dupont, Président and Producer, X3 Productions, Kyra Bowling Exhibition Manager - Lucasfilm and Claude Benoit, President and Chief Executive Officer, Old Port of Montréal Corporation. (CNW Group/OLD PORT OF MONTREAL CORPORATION)". Image available at: http://photos.newswire.ca/images/download/20120417_C6265_PHOTO_EN_12439.jpg
For further information:
Old Port of Montréal Corporation, manager of the Quays of the Old port and of the Montreal Science Center
Chloé Rossi, Publicist, Roy Turner - 514-844-9678; email@example.com
Julie Mailhot, Publicist, Old Port of Montréal Corporation - 514-283-8085 ou 514-838-4524 (cell.); firstname.lastname@example.org
Sophie Desbiens, Communications Manager, X3 Productions - 514 525-7732 ext. 5643; email@example.com