Working together for healthier waters: Loblaw Water Fund targets key priority areas

$225,000 available this year for on-the-ground action for healthier watersheds

TORONTO, Oct. 27, 2015 /CNW/ - WWF Canada is now accepting applications for the Loblaw Water Fund, a program supported by Loblaw Companies Limited with a total of $225,000 available to distribute between selected projects across the country for the 2015-2016 granting cycle. Since 2013, the program has supported 24 action-oriented projects across the country – all with the aim of improving the health of freshwater in Canada. The Loblaw Water Fund provides grants to registered charitable organizations and not-for-profits working on critical projects that aim to protect and restore the health of freshwater in Canada.

This year's Loblaw Water Fund will support projects that contribute to WWF's Watershed Reports, either through helping to improve watersheds in poor health or high threats or by contributing data to those watersheds which are data deficient. Priority regions were selected based upon health and threats assessments done for WWF's Watershed Reports.

"WWF-Canada is working to ensure all freshwater in Canada is in good health by 2025," said David Miller, President and CEO of WWF-Canada. "Through WWF's Watershed Reports we found that our watersheds are facing significant threats across the country. That's why, for this year's Loblaw Water Fund, we are focusing on priority areas that need more attention. If we want healthier freshwater ecosystems we need to support the great work watershed communities are doing across Canada, and thanks to Loblaw we are doing just that."

The Loblaw Water Fund is seeking projects that aim to improve freshwater health and/or reduce threats, through activities such as restoration and monitoring activities. Monitoring activities are key as they can contribute data to provincial, territorial, or national databases and long-term collaborative studies. The fund is also looking for projects that will encourage local community members to get involved.

"At Loblaw, we believe everyone has a role to play in protecting and conserving the natural environment in the communities where we live and work," said Sonya Fiorini, Senior Director, CSR, Loblaw. "We know that even small change can add up, which is why partial proceeds from our plastic bag sales go to programs like the Loblaw Water Fund. The Fund, and our partnership with WWF, give us more opportunity to engage Canadians and provide greater support for those working on the ground, from little steps to big plans, to help make our communities better."

Proposals must be submitted by email to by 5 p.m. EST on or before December 14, 2015.

Watershed Reports can be found here:

About WWF-Canada
WWF-Canada is part of the World Wildlife Fund (WWF), and is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive.

About Loblaw Companies Limited
Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full and part-time employees, making it one of Canada's largest private sector employers.

Loblaw's purpose – Live Life Well – puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,250 Shoppers Drug Mart® and Pharmaprix® locations and more than 500 Loblaw locations; PC Financial® no-fee banking; affordable Joe Fresh® fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, no name® and President's Choice®. Through the PC Plus® and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded for shopping with the companies.


Image with caption: "Loblaw Water Fund (CNW Group/WWF-Canada)". Image available at:

For further information: For further information about Loblaw Water Fund or stories about past projects please contact: Media: Rowena Calpito, Communications Specialist - Freshwater, WWF-Canada,, 416-489-4567 ext.7267; Application process: Emily Giles, Freshwater Specialist, WWF-Canada,


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