MONTREAL, Feb. 4, 2014 /CNW Telbec/ - Thomas Birch, the Chairman of
Woozworld, today announced the appointment of Simonetta Lulli as
President and CEO. Woozworld is the largest virtual social network for
Ms. Lulli joined Woozworld in October 2013 as President and Chief
Marketing Officer and was tasked with developing Woozworld's virtual
goods monetization strategies and broadening its operations. She
recently was appointed CEO where she will focus on readying the company
for a number of enhancements in technology and growth that are slated
for the first half of 2014. Previously Ms. Lulli spent the last 10
years creating the profitable international business of Habbo, the
biggest teen online virtual community in the world.
"Simonetta brings her in-depth knowledge of virtual online communities,
gaming and new media marketing to Woozworld, where her expertise is
leveraged to expand its global reach and take the company to new
heights," stated, Mr. Birch.
"As a mother of three small children myself, I fully believe that tweens
need a safe and entertaining place where they can create, experiment,
play, and learn the basics of online social interaction," said Ms.
Lulli. "I'm excited to join Woozworld, whose amazing virtual worlds
technology is already a leader in the industry, and take it to the next
Ms. Lulli began her career in Spain working for the Antena3 TV group. In
2001, in London, she mastered the online casino industry, first as part
of an international business development team and then as a marketing
executive. In 2003, she joined Sulake Labs, the owners of Habbo Hotel,
where she held a series of senior international marketing, community
and management positions over the following decade.
An Italian citizen born in Madrid, Ms. Lulli holds a degree in Economics
from Universidad Carlos III de Madrid. She further developed her formal
education with an MBA at IADE in Madrid, a Masters in European
Management from EDHEC in Nice and a specialty in Media Communications
from Open University in London.
Since its launch in 2010, over 25 million tweens eight years old and up
gather to play and socialize with their friends in Woozworld, a COPPA
(Children's Online Privacy Protection Act) compliant site that adheres
to laws on the protection of children's privacy on the Internet. In the
avatar-based virtual world and social network "Woozens" come together
to chat about music, fashion, gaming and more. They imagine and create
houses, schools, restaurants and stores; they conduct virtual business,
make plans, organize activities and learn invaluable social skills.
Woozworld's millions of active tween users spend, on average, some
1,643 minutes per month playing and socializing on this secure site.
Since 2010, Montreal-based Woozworld (www.woozworld.com) has become one of the premiere virtual worlds and social networks for
tweens. The company has continued to dedicate itself to creating a safe
gaming environment that tweens can enjoy and parents can trust.
Targeted for children ages 8 to 14, Woozworld provides an engaging and
interactive virtual social network experience by allowing members to
create their own world where they can fashion their own characters,
make new Woozworld friends, and conduct virtual businesses. All
personal information is protected, and Woozworld strictly conforms to
the Children's Online Privacy Protection Act and is PRIVO Privacy
Certified. Woozworld is backed by Telesystem (www.telesystem.ca) and iNovia Capital http://inovia.vc. For more information, Woozworld can be found at www.woozworld.com and http://corporate.woozworld.com/ or follow the company on Twitter at https://twitter.com/woozworldcorp.
For further information:
Director of Communications, Woozworld