Wizards of Waverly Place Conjures Magical Ratings

TORONTO, Jan. 10, 2012 /CNW Telbec/ - The Russo Family waved their magic wands over Astral's Family Channel as the Canadian premiere of the special episode of Wizards of Waverly Place drew an AMA of over 1.2 million viewers 2+ on Friday, January 6 at 8:00 p.m. ET/PT. The episode, which revealed which of the magical Russo siblings would be allowed to keep their wizardly powers, was the fourth most popular show across all networks for that day with total viewers and the number one broadcast across all pay and specialty channels.1 With Family Channel's core audience of kids aged 8-14, the special was the number one broadcast all day across all English-language stations.2

To view the complete release, please visit the Family Channel media room at http://press.astral.com/family.

  1. Wizards of Waverly Place Source: BBM/NMR (Infosys Program module): P2+ AMA All Locations Total Canada - January 6 - 8:00 p.m. ET/PT - Family Channel.
  2. Wizards of Waverly Place Source: BBM/NMR (Infosys Program module): P8-14 AMA All Locations Total Canada - January 6 -6:00 a.m.- 9:00 p.m. ET/PT - Family Channel.


For further information:

Ginger Bertrand at 416-956-8547 or gbertrand@astral.com
Kate Dickson at 416-956-8584 or kdickson@astral.com

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