With Over 101 Million Products Sold, Starfrit Has Considerably Increased Its
Presence Outside Of Canada!

LONGUEUIL, QC, April 7 /CNW Telbec/ - Despite the recession, Atlantic Promotions Inc. recently revealed the best financial results in its history. Some 101,109,409 Starfrit products have been sold since the brand first appeared 25 years ago. Atlantic Promotions Inc. was founded in 1965 by Jacques Gatien.

    Atlantic Promotions Inc. proudly announces that Starfrit product sales
    have increased by 40% in less than two years!

Since the Starfrit brand was launched in 1985, Atlantic Promotions Inc. has sold an astronomical 60 million Starfrit products and kitchen accessories, 36 million pieces of Lock & Lock Starfrit containers, and in Canada alone, over four million cooking utensils and articles.

    Atlantic Promotions Inc. and its Starfrit brand see a bright future!

The company warehouse, located in Longueuil - just south of Montreal - was expanded by more than 35,000 square feet in 2009, bringing the total to some 100,000 square feet.

Some 20 new employees have recently joined the company, as well as many sales representatives throughout the United States. The success obtained by Starfrit in the USA is the result of a five year investment made by Atlantic Promotions Inc. to promote the Starfrit brand across the border. As an example, Starfrit doubled the size of its booth at the March 2010 International Home + Houseware Show in Chicago.

    The talent and genius of Canadians are becoming better known in the USA!

Atlantic Promotions' recipe for success stems largely from its ability to discover local inventors. The company's culture also stresses the importance of research and development in industrial design.

Over the past decade, Atlantic Promotions has received numerous prizes honouring the innovative character of its Starfrit products, increasing recognition is being given to this brand and to the artists who helped make it the success that it is.

    To celebrate the Starfrit brand's 25th anniversary, Atlantic Promotions
    is offering substantial discounts on many Starfrit products, and began
    doing so in January 2010. Selected Starfrit products wrapped in a special
    25th anniversary packaging, will be available for a limited time at the
    1985 retail price!

Atlantic Promotions Inc. continues to innovate, offering consumers superior quality kitchenware, utensils and accessories. For more information on Starfrit's new products, call

1-800-361-6232 or click on: www.starfrit.com.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/


For further information: For further information: Communications Hélène Bouchard, (450) 646-2080, h.bouchard@comhb.com

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