07 Nov, 2017, 15:09 ET
MONTREAL, Nov. 7, 2017 /CNW Telbec/ - A new generation of attractions across Canada is playfully exploring how a nation celebrates its 150th anniversary. By staging entertaining and meaningful experiences, these activations spark engagement and infuse public spaces with an air of celebration.
Moment Factory, the studio behind these events, has been working with artists and cultural organizations with the aim of putting natural, heritage, and urban landmarks in the spotlight for Canada's 150th.
In May, Montreal's iconic Jacques Cartier Bridge became a colourful jewel in the city's night-time skyline with an interactive installation that will remain for over a decade. Then came Kontinuum for Ottawa 2017, where 325,000 visitors explored an immersive multimedia experience inside a station in the city's new Light Rail Transit system. Ottawa 2017 also commissioned Mìwàte, a dynamic illumination that reintroduced Chaudière Falls to the public. In Toronto and Banff, Moment Factory collaborated with Sarah Fuller and the Banff Centre for Arts and Creativity to produce Illuminations: Human/Nature, an innovative 'portable multimedia experience' that reveals unseen narratives in Canada's National Parks.
These free attractions bring people together to consider the past, present, and future of these landmarks. They also broaden each site's offerings and extend opening hours, attracting new visitors and development opportunities that have a lasting impact on Canada's cultural landscape and regional tourism initiatives.
Event organizers around the globe are turning to multimedia entertainment to capture and celebrate notions of nationhood and civic pride. Having honed their craft with large-scale attractions around the world, Moment Factory's team is enthusiastic about the chance Canada's 150th offers to bring that knowledge and expertise home.
At a glance:
Kontinuum in Ottawa
Mìwàte at Chaudière Falls in Ottawa
Illuminations: Human/Nature in Banff & Toronto
Jacques Cartier Bridge illumination in Montreal
About Moment Factory:
Moment Factory is a multimedia studio with a full range of production expertise under one roof. Our team combines specializations in video, lighting, architecture, sound and special effects to create remarkable experiences. With its headquarters in Montreal, the studio also has offices in Los Angeles, Tokyo, London, New York City and Paris. Since its inception in 2001, Moment Factory has created more than 400 unique shows and destinations. Productions include such clients as Los Angeles Airport, Microsoft, NFL, Sony, Toyota, the Sagrada Familia in Barcelona, Madonna and Royal Caribbean.
SOURCE Moment Factory
For further information: Marie-Claire Lynn, T (514) 843-8433 X 195, [email protected]
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