Winter is Coming: Michelin Prepares Teens for the Road

Michelin Ride & Drive Events in Montreal and Toronto Help Teen Drivers Embrace Winter

LAVAL, QC, October 21, 2015 /CNW/ - With summer in their rearview mirrors and the school year in full swing, teens across Canada are likely lamenting the fact that winter is just around the corner. But Michelin wants to encourage teens to embrace winter and be prepared to protect themselves while driving during the cold, snowy months.

"Equipping teen drivers with life-saving skills, information and training is Michelin's mission, especially when dealing with the harsh conditions of winter," said Carl Nadeau, Michelin driving expert. "As a father, I know that when kids head out on the road, they'll face some unpredictable and, in some cases, life-threatening conditions this winter. It's important that we make sure our kids are as well-equipped as possible to prepare for and safely navigate the winter driving season."

Part of the problem is that teens only get experience driving in winter conditions only after the season starts. For many victims of winter driving accidents, that's too late. So this fall, Michelin wants teen drivers to embrace winter and prepare with these top five tips:

  • Tune Up: Visit a local service station to make sure tires are inflated properly and that the car's critical components are all tuned up.
  • Maximize Gripping and Turning: Only winter tires can provide extra grip and turning capabilities and shorten the braking distance in snowy and icy conditions. The Michelin X-Ice Xi3, winter tire, rated by consumer specialized reports as among the best in its category for several years running, provides ultimate winter confidence and safety over many kilometers, enabling teens to embrace winter even in the harshest conditions.
  • Reduce Speed: Learn and practice winter driving techniques like driving with two hands and keeping a close eye on your speed in order to maintain control of the vehicle in icy or snowy conditions.
  • Pack A Winter Safety Kit: Pack an emergency kit in case of a breakdown that includes flashlights, blankets, water, matches, tire gauge an inflated spare tire, and other necessities recommended by the Canadian Automobile Association.
  • Stay Charged: Travel with a fully-charged cell phone to be used only in the event of an emergency.

Michelin is also inviting teen drivers and their parents to Embrace Winter at the annual Winter Driving Safety events in Montreal (Nov 12) and Toronto (Nov 18). The events will provide a unique chance for teens and their parents to test-drive on winter tires on a state-of-the-art skidpad that simulates icy conditions, get tips from Michelin driving expert and professional race car driver Carl Nadeau, and learn more about the importance of winter driving safety. Teens and their parents can sign up for the events on Michelin's Facebook page or Parents and teens are asked to begin registering Friday, October, 23.

"As parents, we can't prevent the weather. But we can do a lot with our teens to prevent winter driving accidents," underscores Nadeau. "It's important that we give our kids not just the keys to the car, but the keys to their safety."

For more information about Michelin and winter driving tips, visit the Michelin Winter Driving section of

About Michelin
Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tires for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Center, responsible for research and development, with operations in Europe, North America and Asia. (

SOURCE Michelin Canada

For further information: Irene Aguzzi, PR Manager, Michelin North America (Canada) Inc., 514-475-7684,; Lindsay Caradonna, Ketchum Public Relations, 416-355-7413,

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