CALGARY, Dec. 5, 2012 /CNW/ - WinSport is proud to announce a new
partnership with Molson Coors Canada, which will see the iconic beer
company become the exclusive beer supplier to the Winter Sport
The new multi-year sponsorship includes the creation of a Molson
Canadian Hockey House in WinSport's Markin MacPhail Centre. Much like
other iconic Hockey Houses throughout the country, this will be a
gathering spot where patrons can combine their passion for hockey with
the premium beer experience. The 1,300 square-foot Hockey House will
offer visuals and artifacts that celebrate the game's roots from frozen
ponds to national championship moments. The Hockey House is scheduled
to open in early 2013.
"Sport, hockey and bringing the community together have always been part
of the culture at Molson Coors," says Dave Herrmann, Vice-President
West Region for Molson Coors Canada. "The opportunity to work with such
a likeminded, dynamic partner really was the perfect fit for us. We're
looking forward to sharing a beer with Calgarians at Hockey House when
it opens early in the New Year."
Molson Coors Canada will also become the title sponsor of the hugely
successful 80-team adult WinSport Hockey Canada League, which features
nearly 1,500 players and is run in partnership with Hockey Canada. The
league, which is divided into a variety of skill levels, consists of 10
divisions, all named for iconic Molson Coors brands, including Molson
Canadian, Coors Light, Rickards, Miller Genuine Draft, Heineken,
Pilsner, Keystone, Corona, Newcastle and Strongbow. The winter season
runs from September to March, with the summer season running from May
to August. The league's all-star game, for which Molson Coors is the
title sponsor, will take place on Feb. 3, 2013, featuring 32 of the
league's top players, as determined by the league officials.
The deal with Molson Coors Canada will continue to keep WinSport at the
forefront of Canadian winter sport.
"WinSport is pleased to have Molson Coors Canada support us in the final
phases of our funding efforts to complete Canada's first Winter Sport
Institute, Molson is Canadian, eh!" says WinSport Canada president and
CEO Dan O'Neill.
The Canadian Winter Sport Institute provides world-class sport
facilities where Canadian athletes can discover, develop and excel.
WinSport owns and operates Canada Olympic Park in Calgary, Alta., the
Bill Warren Training Centre located at the Canmore Nordic Centre and
the Beckie Scott High Performance Training Centre on Haig Glacier,
Alta. A not-for-profit organization, WinSport supports national sport
organizations, encourages educational opportunities and subsidizes the
operation of unique training and recreational facilities used by the
nation's top athletes and the general public. For more information on
WinSport please visit www.winsportcanada.ca.
About Molson Coors Canada
Molson Coors Brewing Company is a leading global brewer delivering
extraordinary brands that delight the world's beer drinkers. It brews,
markets and sells a portfolio of leading premium brands such as Coors
Light, Molson Canadian, Carling, and Blue Moon across The Americas,
Europe and Asia. It operates in Canada through Molson Coors Canada; in
the U.S. through MillerCoors; in the U.K. and Ireland through Molson
Coors U.K.; and outside these core markets through Molson Coors
International. Molson Coors is listed on the Dow Jones Sustainability
Index for North America and is constantly looking for ways to improve
its Beer Print. For more information on Molson Coors Brewing Company
visit the company's website, http://molsoncoors.com.
SOURCE: Molson Coors Canada
For further information:
Director of Communications
Manager of Communications
Molson Coors Canada