The President's Choice® team asks Prairie residents to expect more from their al fresco dining experiences
WINNIPEG, June 30, 2015 /CNW/ - (TSX:L) – Following one of the harshest winters on record, the President's Choice® brand is celebrating the joy of summer by sharing delicious al fresco-inspired recipes with Canadians. The mouth-watering, warm-weather recipes are inspired by outdoor dining destinations and popular summer food items. With barbeque season in full swing, it's no surprise that when the President's Choice® team asked Saskatchewaners and Manitobans what foods they were looking forward to indulging in this summer they said juicy beef burgers (84 per cent and 77 per cent, respectively), velvety ice cream (64 and 63 per cent), fresh fruit (60 and 58 per cent) and crisp salads (60 and 54 per cent).
When it comes to where Prairie residents love to dine under the sun and stars this summer, home is certainly the most popular option, with more than 70 per cent in Saskatchewan and Manitoba preferring their own backyard. In Saskatchewan, campgrounds are the distant next choice (35 per cent), while Manitobans ranked the cottage second best (41 per cent).
"We are lucky to live in such a beautiful country with a wealth of outdoor dining locations, from provincial parks to cottages to our own backyards," said President's Choice® executive chef Tom Filippou. "Our President's Choice® team of chefs have developed the perfect al fresco recipes, and have paired them to complement these fantastic dining spots from coast-to-coast."
The help Canadians get more out of summer, the President's Choice® team surveyed residents of Winnipeg, Regina and Saskatoon to help determine their top outdoor dining destinations.
Assiniboine Park took the lead among Winnipeggers (50 per cent), followed by Grand Beach (20 per cent), Birds Hill Provincial Park (18 per cent), Kildonan Park (10 per cent) and Kings Park (3 per cent). In Regina, Douglas Park came out on top with 47 per cent of the vote, with Lakewood (27 per cent), A.E. Wilson Park (17 per cent), Les Sherman Park (7 per cent) and Harding Park (2 per cent) rounding out the list. For residents of Saskatoon, the winner was Kinsmen Park (29 per cent), with Victoria Park (25 per cent) and Kiwanis Park (24 per cent) following closely behind and Rotary Park (12 per cent) and Gabriel Dumont Park (10 per cent) receiving honourable mentions.
Perfectly paired with Regina's top selection, President's Choice® chefs have created a mouth-watering Grilled Turkey Naan Sandwiches on new PC® Whole Wheat Naan Rounds Buns – perfect for a Douglas Park barbeque with family and friends.
For vegetarian diners, the Tomato, Pesto and Goat's Cheese Naan Bites are a delicious, lighter option. Laden with herbs and vegetables, including PC® Splendido Basil Pesto and PC® Grape Tomatoes, these bite-sized snacks can be enjoyed in Assiniboine Park's lush gardens.
Ideal for those young-at-heart who love playing at Kinsmen Park, President's Choice® chefs developed a Deep Dish Watermelon Ice Cream Cake, made with PC® Ice Cream Shop Flavours Watermelon Crunch Ice Cream. Cool, creamy and deliciously refreshing, this dessert is easy to serve and even easier to enjoy.
The full range of new summer PC® products available are available at Real Canadian Superstore®. Whether you pile the new PC® Double Decker Beef Burgers high with toppings, create your own picnic dips with PC® Whole Wheat Naan Rounds Buns or grab a PC® Pineapple Kale 100% Vegetable & Fruit Smoothie while you're on the run, it's easy to get the most out of al fresco dining and entertaining this summer. Learn more about all things summer at pc.ca and join the conversation using the hashtag #pcsummer.
Check out pc.ca for more sensational summer treats and entertaining ideas. Across the Prairies, President's Choice® products are available at Real Canadian Superstore®, Extra Foods®, No Frills®, T&T Supermarket® and Wholesale Club®.
Full recipes and accompaniment suggestions, as well as product samples and high resolution images are available upon request.
National Survey (n=3000)
From May 27th to May 30th, 2015 an online survey was conducted among 3,021 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 1.8%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.
City-Specific Survey (n=1950)
From May 27th to June 1st, 2015 an online survey was conducted among 1,972 randomly selected Canadian adults who are Angus Reid Forum panelists. There were approximately n=150 respondents in each of Victoria, Vancouver, Calgary, Edmonton, Winnipeg, Saskatoon, Regina, Montreal, Quebec City, Toronto, Ottawa, St. John's, and Halifax. The margin of error—which measures sampling variability—is +/- 2.2%, 19 times out of 20. The results have been statistically weighted according to age, gender and region. Discrepancies in or between totals are due to rounding.
About Loblaw Companies Limited
Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full- and part-time employees, making it one of Canada's largest private sector employers.
Loblaw's purpose – Live Life Well – puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,250 Shoppers Drug Mart® and Pharmaprix® locations and more than 500 Loblaw locations; PC Financial® no-fee banking; affordable Joe Fresh® fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, no name® and President's Choice®. Through the PC Plus® and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded for shopping with the companies.
SOURCE Loblaw Companies Limited
For further information: Kathleen Edmondson, [email protected], 416-934-8097