Wine Industry Expert Danielle Giroux joins Colio Estate Wines as Vice President of Marketing
27 Jun, 2013, 07:15 ET
TORONTO, June 27, 2013 /CNW/ - Announcing the appointment of Danielle Giroux to the position of Vice-President Marketing, Colio Estate Wines, reporting directly to Jim Clark, President.
Giroux has years of demonstrated expertise in national wine marketing and winery strategic planning most recently as an independent consultant to wineries across Canada and internationally. Prior to her own business venture, Giroux had over 10 years of senior marketing roles with multi-national wine company Vincor & Constellation. She is known for her strategic marketing skills and strong track record of driving awareness and market-share for local and international wine brands.
Combining classic consumer packaged goods marketing experience with a deep knowledge of the wine market in Canada, she brings a rich depth of knowledge and experience to winery strategic planning, innovation, hospitality and winery operations.
"We are excited to have someone with such passion and expertise in the business of wine and wine marketing join our team. Danielle will play an instrumental role in our drive towards premiumization and the growth of our business," noted Jim Clark, President.
"I am thrilled at the opportunity and challenges at Colio; the growth potential, the capital investment focused on quality improvements, and the great people were the convincing factors for me to return to the corporate world," stated Giroux.
ABOUT COLIO ESTATE WINES:
Established in 1980, Colio Estate Wines received the first winery license granted in Southwest Ontario following prohibition. Since that time, the wines have received numerous awards in local and global competitions. Crafted from winery-owned 200 acres of vineyards on the Lake Erie North Shore, and 21 acres in the Niagara Peninsula, the winery is focused on creating wines of exceptional quality, varietal integrity and uncompromising value. Colio wines are available at LCBO stores and any of the 14 Colio Estate retail boutiques across the province. coliowinery.com
Image with caption: "Danielle Giroux. Vice President of Marketing Colio Estate Wines (CNW Group/Colio Estate Wines)". Image available at: http://photos.newswire.ca/images/download/20130627_C3724_PHOTO_EN_28575.jpg
SOURCE: Colio Estate Wines
For further information:
Colio Estate Wines
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