WIND Mobile finds new uses for old wireless contracts: Origami and paper

Introduces new $150 porting credit to help Canadians make the switch

TORONTO, March 19 /CNW/ - On the heels of a study which revealed that WIND Mobile is the top-cited brand for consumers when considering a wireless switch, WIND has launched a $150 porting credit offer to assist Canadians to make a move to Canada's newest national provider.

The WIND Mobile offer, activated at a downtown Toronto event today, was fashioned as a 'contract carnival', and took a cheeky view at cumbersome wireless contracts, by inviting Canadians to turn their contracts into creative art - origami and paper airplanes - to illustrate that consumers should stop feeling trapped by contracts and utilize the new Wind offer to make the switch.

"For too long, Canadians have felt trapped in their wireless contracts," said Anthony Lacavera, Chairman, Globalive and WIND Mobile. "We are helping Canadians find creative uses for their old contracts - from origami to paper airplanes - and giving them the offer they need to make the switch to Wind Mobile today."

The study commissioned by WIND Mobile and conducted by TNS, revealed that half (49 per cent) of Canadians surveyed have a wireless contract with one year or more remaining. When asked which carrier they were interested in switching to, WIND had the highest score (at 15 per cent), among all mobile users.

The new offer will provide a $150 credit to customers who switch to WIND Mobile by March 31, 2010 and is the latest example from the upstart wireless company of listening to customer feedback. "Even before we launched we have been asking Canadians want they want in a wireless company and we are building our business everyday with that feedback," added Lacavera. "We're proud to deliver this offer - it's exactly what our customers have been asking for and is a great example of the kind of customer-focused response we're delivering in our first few months in market."

    The WIND Mobile experience includes the following features:

    No activation fees
    No contracts
    No system access fees
    No fees for Enhanced 911 services
    No charge for incoming text
    No charge for incoming long distance calls
    No penalties for changing or cancelling a plan
    Unlimited WIND to WIND calling across the country
    Unlimited province-wide and Canada-wide calling from any WIND city
    All plans include caller ID, missed call alerts, call waiting, call hold,
    call forwarding, unlimited conference calling - all at no extra charge.

About the Study

The survey, which was conducted after WIND's first six weeks in market, included 714 respondents 16-65 years of age who have a mobile phone, in the Toronto and Calgary markets.

About WIND Mobile and Globalive Holdings

WIND Mobile provides voice, text and data services to Canadians on a next-generation wireless network and is committed to offering a level of wireless service presently not available in Canada. WIND is built on actual conversations that are happening with Canadians who are passionate about wireless and creating a better mobile offering nationally. For more information about WIND Mobile, please visit

Globalive Holdings is a leading provider of telecommunications solutions in Canada and internationally to the consumer, business and hospitality markets. The Globalive companies include: WIND Mobile, Yak Communications, One Connect, Canopco and Globalive Carrier Services. For more information, visit


For further information: For further information: or to arrange an interview, please contact Narrative Advocacy Media: Lindsay Mattick Davidson, Cell (647) 338-3977, Email

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