WIND Mobile and Blockbuster announce alliance bringing WIND experience into
Blockbuster locations

16 Blockbuster locations in Calgary and Toronto to feature newest wireless experience

TORONTO , Dec. 14 /CNW/ - A new mobile experience will enhance entertainment choices at Blockbuster Canada stores as WIND Mobile strikes a new alliance with Canada's premium provider of in-home movie and game entertainment.

"This is a win-win-win for our two companies but most of all, for prospective customers," said Ken Campbell , CEO of WIND Mobile. "We're focused on creating an excellent customer experience and we'll be doing that directly in 16 Canadian locations of Blockbuster - a leader in its field."

WIND Mobile is planning on an initial in-store retail presence in 13 Blockbuster locations in Toronto and three in Calgary . The new alliance will offer Blockbuster Canada members the convenience of subscribing to the newest competitive choice in wireless - directly in neighbourhoods where they live, shop and play.

"At Blockbuster, it is all about the customer experience, and we are excited to diversify our already broad offering of entertainment and technology even further with this new agreement with WIND Mobile," said Barry Guest , General Manager of Blockbuster Canada . "We welcome WIND Mobile into our stores and communities and look forward to working with them to take the customer experience to the next level in innovation and technology."

The 16 Blockbuster locations will house a 150 square foot "store within a store" - featuring WIND Mobile products, plans and staff ready to help with subscription, bills and information on the latest in wireless technology.

"From the very start, we've been listening to the needs of our community and we're very pleased to offer the WIND Mobile experience as a part of Canadians' daily lives," added Campbell.

    
    Calgary Blockbuster stores:

    7740 18th St E, Calgary
    380 Canyon Meadows Dr SE, Calgary
    62 Saddletowne Cir NE, Calgary

    GTA Blockbuster stores:

    1692 Lakeshore Rd West, Mississauga
    1151 Dundas St W, Mississauga
    320 Main St N Unit 16, Brampton
    1289 Marlborough Crt, Oakville
    2432 Eglinton Ave E, Toronto
    2940 Finch Ave E, Toronto
    837 Danforth Ave, Toronto
    5825 Yonge St, Toronto
    75 Hanna Avenue, Toronto
    125 The Queensway, Toronto
    1615 Dundas St E, Whitby
    310 Harwood Ave N, Ajax
    1360 Kingston Rd, Pickering
    

About Blockbuster Canada

Blockbuster Canada is an indirect subsidiary of Blockbuster Inc. (NYSE:BBI), with 458 stores across Canada . Blockbuster Inc. is a leading global provider of in-home movie and game entertainment, with more than 7,100 stores throughout the Americas, Europe , Asia and Australia . Blockbuster Canada may be accessed nationally at www.blockbuster.ca. Blockbuster Inc. may be accessed worldwide at www.blockbuster.com.

About Globalive and WIND Mobile

Globalive will provide voice, text and data services to Canadians under the brand name WIND on a next-generation wireless network and is committed to offering a level of wireless service presently not available in Canada . WIND is built on actual conversations that are happening with Canadians who are passionate about wireless and creating a better mobile offering nationally. For more information about WIND Mobile, please visit www.WINDmobile.ca.

For further information: on WIND Mobile, please contact: Rick Byun, Narrative Advocacy Media, [phone] or [email protected]; For more information on Blockbuster or to arrange an interview, please contact: Lisa Libin, GCI Canada, [phone] or [email protected]