Wilson Sporting Goods Co. Launches The Wilson X Connected Basketball In Canada

First Basketball to Offer Aspiring Clutch Players a "Gamified" Way to Improve Shooting Skills and On-Court Confidence

CHICAGO, Feb. 4, 2016 /CNW/ -- Wilson Sporting Goods Co., the leader in performance basketball, announced today its Wilson X Connected Basketball is now available for purchase in Canada. Wilson launched the basketball in the U.S. in September 2015. The innovative ball and companion app are designed to help players further develop their shooting skills by infusing gaming mechanics into two hallmark training avenues that help clutch shooters perform in those heart pounding minutes at the end of a close game: relentless repetition and high pressure game experiences.

"We are thrilled to make this unique basketball experience available to more players and coaches in North America," said Alan Davenport, Global Commercial Director of Wilson Basketball. "This ball combines the latest in high quality basketball design and construction and the best sensor technology to create an experience that is fun and insightful."

The Wilson X Connected Basketball retails for $249.99 CDN and is available at 30 Sport Check locations. The ball is available in Official (29.5 inches) size.


The Wilson X Connected Basketball is a smart basketball (a small sensor is embedded in the ball) that connects to an app on a player's phone; no other attachments are needed. Through the Company's proprietary Make/Miss Technology™, the ball knows when a player makes or misses a shot, and it tracks every shot that player takes so he/she can see how their personal shooting performance changes over time.

"When we set out to create this product, we really wanted to offer young players an experience they couldn't find anywhere else -- a basketball that can track their shooting percentages and distance from the hoop and make shooting repetition and game experience outside of a team dynamic more exciting, rewarding, and immediately shareable with friends, family and even coaches," said Bob Thurman, Head of Wilson Labs, the innovation hub at Wilson.

The Wilson X app features four modes that focus on pure shooting drills and game-like experiences, like Buzzer Beater, that challenge a player under game-winning countdown pressure.  In real-time, the sensor in the basketball delivers data to the player's smart phone or tablet.

The Wilson X is a basketball shooter's experience; it is not designed to track short shots inside seven feet from the hoop.  As the player shoots from the top of the key and out on the perimeter, a rich audio experience surrounds him/her so he/she always knows how they're doing, and full crowd noise and sports commentator observations bring the "in-game" simulations to life. 

Players using the Wilson X Connected Basketball can track their shooting and performance stats, including shots taken, shots made, two-pointers, three-pointers, and free throws, and share them with friends, via social media, or with their coach.  And when a player hits milestones and celebrates shooting streaks, he/she can unlock special badges.

Wilson Labs constructed the Wilson X Connected basketball for use on any indoor and outdoor surface – from the gym to the driveway – with a 10 foot regulation hoop and net. The ball never needs charging, as the sensor has been designed to track every shot up to approximately 100,000 shots (this equates to approximately 300 shots a day, seven days a week for 52 weeks).

To bring the Wilson X Connected Basketball to market, Wilson partnered with SportIQ, a sports technology and analytics company, and the creator of a groundbreaking player and sports equipment tracking solution.

The Wilson X app is available today for download via the Apple App Store and Google Play.

To learn more about the Wilson X Connected Basketball, including commentary from other players, coaches and trainers, please visit www.wilson.com/X.  The site also features instructional videos that show how the ball works.


Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is the world's leading manufacturer of high performance sports equipment, apparel and accessories. As the Official Basketball of the NCAA® Championships, Global Game Ball of FIBA 3x3 and the preferred basketball of thousands of high school and youth basketball programs, Wilson brings 75-years of innovation in basketball to all levels of play and training. The Company uses player insights to develop products that push equipment innovation into new territories and empower athletes at every level to perform at their best. Please visit www.wilson.com for more information.


SOURCE Wilson Sporting Goods Co.

For further information: Kristina Peterson-Lohman, Wilson Sporting Goods Co., Kristina.peterson-lohman@wilson.com; or Eric Ansel, Phenomenon PR, 949-981-1350, eansel@phenomenon.com, http://www.wilson.com

Organization Profile

Wilson Sporting Goods Co.

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890