PSAs profile the tundra and wildlife in winter
OTTAWA, Sept. 12, 2012 /CNW/ - The Canadian Wildlife Federation proudly announces that the tundra and wildlife in winter are the focus of the next public service announcements and fact sheets in the Hinterland Who's Who (HWW) series. The new PSAs will highlight species that have adapted to life in our cold climate.
"Whether up North or down south, wildlife thrives in all Canadian seasons" says Wade Luzny, CEO and Executive Vice-President of the Canadian Wildlife Federation. "The tundra biome or even your own backyard during the winter may seem barren to many. There is astonishing biodiversity that can be found, even in -50 degree weather. By learning about these species, the public can find new reasons to be amazed by our wild neighbours."
The Tundra PSA focuses on the ecology of this magnificent landscape, its biodiversity and the adaptations of its inhabitants, which include species at risk. This PSA was shot in August 2011 in Nunavut.
The Wildlife in Winter PSA, which was shot last winter, presents species that remain in Canada from December to March. These species have special adaptations that enable them to survive in during these cold months. In our winters, wildlife is never very far away, so we encourage Canadians to get out and explore!
Fans from the Toronto area can celebrate the launch of the two new HWW videos on wildlife in winter and the tundra by visiting Celebration Park on Yonge St. between Queen St. and Shuter St. The public will be able to meet Jody Gienow, the HWW host, and a few live animal guests from the Muskoka Wildlife Centre. HWW will be there Saturday, September 15th, from 12:00 to 6:00 pm, and Sunday, September 16th, from 10:00 am to 4:00 pm.
Hinterlands Who's Who is a joint program of the Canadian Wildlife Federation and Environment Canada. Together, they bring a wealth of knowledge and experience to the series. Hinterland Who's Who has been bringing Canadians closer to our wilderness heritage for more than 40 years.
First created in the early 1960s, HWW made bold use of a relatively new medium — black and white television — to reach the Canadian general public. The new Hinterland Who's Who, launched in 2003, serves to rebuild the connection thousands of viewers made with wildlife through the original series and ensure that wildlife remains part of what it means to be Canadian. Visit the Hinterland Who's Who Web site at: www.hww.ca
SOURCE: CANADIAN WILDLIFE FEDERATION
For further information:
Canadian Wildlife Federation