Who wants to be a Mile-ionaire?

- The AIR MILES Reward Program will award one Canadian with 1,000,000 reward miles -

TORONTO, May 5 /CNW/ - Beginning today, the AIR MILES(R) Reward Program has Canadians thinking about what they would do with 1,000,000 AIR MILES reward miles. For the second consecutive year, AIR MILES Collectors have the opportunity to win 1,000,000 reward miles through the annual promotion, Mile-ionaire. From May 5 to June 20 AIR MILES Collectors can earn over 1,000 Bonus reward miles during the promotion and could win 1 of 8 prizes of 10,000 reward miles. Winners of the 10,000 reward miles will have a 1 in 8 chance of winning 1,000,000 reward miles.

Crowned as the first AIR MILES Mile-ionaire, Roy Enger, was the winner of 1,000,000 reward miles in 2009.

"Being Canada's first Mile-ionaire has been an unbelievable experience, comments Enger. "Since winning my wife and I have redeemed our miles for top of the line items and trips for our entire family, we have even gone so far as a home renovation. Our contractor keeps making suggestions and our answer is always the same, 'yes, we have a lot of air miles.'"

The Mile-ionaire winner can redeem the grand prize of 1,000,000 AIR MILES reward miles on an endless array of rewards - everything from travel, merchandise, to gift cards and charity donations. One million reward miles means the winner could be the proud owner of 260 barbecues or 700 digital cameras. The AIR MILES Mile-ionaire could even travel twice a year for life or make over an entire home inside and out.

"We are very excited to have the Mile-ionaire promotion return for a second year, giving one Canadian the chance to win 1,000,000 reward miles", comments Neil Everett, Senior Vice President and Chief Marketing Officer of the AIR MILES Reward Program. "This is an opportunity of a lifetime that will give one lucky Canadian the ability to redeem anything the AIR MILES rewards portfolio offers."

The AIR MILES Mile-ionaire contest is open to all Canadian AIR MILES Reward Program Collectors. Entering the contest can be done in two different ways:

    -  Using coupons from the Mile-ionaire Contest coupon book (available in-
       home, in store or online)
    -  Paying with a BMO Debit or BMO AIR MILES MasterCard

Additional contest information, or information on how to sign up for AIR MILES, can be found at www.airmiles.ca/million.

About the AIR MILES Reward Program:

Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program. More than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households, actively participate in the Program. The AIR MILES Reward Program allows Collectors to indulge in leisure, entertainment, merchandise, travel and other lifestyle rewards quickly, simply by doing their everyday shopping for products and services at AIR MILES Sponsors. AIR MILES reward miles can be redeemed for more than 1,200 different rewards, such as movie passes, family attractions, electronic merchandise, sports and recreation, travel and more. More information is available at www.airmiles.ca.


For further information: For further information: AIR MILES Media Desk, (416) 552-2346 or mediaoffice@loyalty.com

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