WINNIPEG, Jan. 27, 2014 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") is pleased to announce that the company has recently added Paramount Pictures' White Christmas™ to its growing portfolio of licensed products. The marketability of the film holds many of the same traits as It's a Wonderful Life™, a very successful brand that Pollard Banknote already licenses from Paramount Pictures. The newly acquired license also bolsters Pollard Banknote's robust holiday-themed instant ticket offerings.
White Christmas is an American musical film originally released in 1954. The movie went on to become the top grossing motion picture of the year and remains on Paramount Pictures' Top 15 Best-Selling home media releases of all-time. A true holiday classic, White Christmas will celebrate its 60th anniversary in 2014.
"We're pleased to now offer the White Christmas brand to our valued lottery customers," said Sina Aiello, Vice President, Marketing, Pollard Banknote. "Given its seasonal motif, White Christmas is a natural fit for a holiday-themed game release and is an excellent option for a customized interactive e-card or any number of second chance programs. Also, with the film's anniversary quickly approaching, a heightened awareness will likely result, making it the perfect occasion for lotteries to launch a special anniversary White Christmas ticket."
Though the movie may bring back memories of another era, there's nothing old fashioned about Pollard Banknote's full turnkey marketing support program. These services include, among others, second chance draws, interactive games, online contests, special events, digital and social media campaigns, point-of-sale support, and pre-launch and post-launch analysis—all targeted at building awareness and generating sales.
TM & ©2014 Paramount Pictures
About Pollard Banknote Limited
Pollard Banknote Limited is one of the world's leading full-service lottery vendors and is a major supplier to North America's charitable gaming industry. The company manufactures instant lottery tickets and provides related programming, design, and marketing support. As well, Pollard Banknote manufactures pull-tab tickets and bingo paper, and supplies lottery management services (including warehousing and distribution). Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and currently serves more than 50 lotteries worldwide, including some of the largest and most respected lotteries in the United States, Canada, Europe, Asia, and Central and South America. For more information, please visit our website at www.pollardbanknote.com.
Certain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.
SOURCE: Pollard Banknote Limited
For further information:
Vice President, Marketing
Telephone: (204) 474-2323
E-mail: [email protected]