America's first hamburger chain expands availability in the Canadian market, bringing the iconic original slider to more consumers in Canada than ever before
COLUMBUS, Ohio, May 3, 2018 /CNW/ -- White Castle, home of The Original Slider®, announced its expansion into Walmart stores across Canada with its most popular item, the 6-pack White Castle cheeseburger sliders. After becoming one of the top selling sandwiches in grocery aisles across the U.S., the sliders are now available in Walmart frozen food aisles across nearly 400 Canada locations.
Founded in 1921, White Castle became America's first fast-food hamburger chain and served The Original Slider® made from 100% USDA inspected beef. Today, the restaurant chain operates nearly 400 family-owned restaurants in 13 U.S. states and offers a menu of creatively crafted sliders and other tasty food options. For more than 97 years, White Castle has been making Bold Moves™ and focusing on serving the most craveable products, extending to the company's ownership and operation of its own meat processing plants and bakeries.
White Castle products have been available in Canadian convenience stores since 2015, but the recent launch into Walmart grocery aisles provides a boost in convenience and accessibility to White Castle fans in Canada. Walmart serves more than 1.2 million customers each day and is the first major grocery chain in Canada to bring the products to market. The fast-food chain launched its retail products in 1986 and has since expanded to retail outlets across the U.S. and international locations.
"We're very excited to partner with Walmart and offer our delicious Cheeseburger Sliders to Walmart customers from coast-to-coast," said Jamie Richardson, vice president of White Castle. "In our continued pursuit to meet the needs of our customers wherever they are, this expansion will bring White Castle's 97 years of slider expertise to more Canadian families."
White Castle's frozen sliders are all cooked to perfection and ready to be microwaved and enjoyed in in about one minute. More consumers across Canada will now be able to experience the famous White Castle restaurant taste that garnered White Castle its reputation as one of the most iconic burgers of all time.
For more information or to learn about White Castle and its retail offerings, visit www.whitecastle.com.
About White Castle®
White Castle, America's first fast-food hamburger chain based in Columbus, Ohio, has been making Bold Moves™ as a family-owned business for more than 97 years. The company was founded in Wichita, Kansas, in 1921, serving The Original Slider®, made from 100 percent USDA inspected beef. Today White Castle owns and operates nearly 400 restaurants in 13 states. The pioneering original slider, Time Magazine's most influential burger of all time, is served alongside a menu of creatively crafted sliders and other tasty food options. White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries as well as three frozen food processing plants. The retail division markets White Castle's famous fare in grocery, club stores, convenience stores, vending operations and concessions across the United States and in a growing number of international locations, including military base exchanges around the world. www.whitecastle.com
SOURCE White Castle
For further information: Media Contacts: Graham Shippy, Paul Werth Associates, P: 614-224-8114, [email protected]; Mac Joseph, Paul Werth Associates, P: 614-224-8114, [email protected], http://www.whitecastle.com