Bear-less bottles raise awareness for declining polar bear population from melting sea ice
TORONTO, Feb. 21, 2017 /CNW/ - Polar Ice® Vodka has launched limited edition bottles across Canada this month with one big change – the iconic polar bear is missing from the label. As we count down to International Polar Bear Day on February 27th, this special bottle asks the question "Where's the Bear?", and aims to increase awareness about declining polar bear populations in arctic Canada. Polar Ice® has partnered with Polar Bears International on this initiative, an organization focused on the conservation of polar bears and the sea ice they depend on.
"As a truly Canadian brand whose hero is the polar bear, it felt natural for us to partner with Polar Bears International and raise awareness about the dangers affecting the habitats of these majestic animals," says Kim Creighton, Brand Manager of White Spirits. "Our goal is to encourage consumers to learn more about the pressing threats of climate change, and join us in getting involved – ensuring the species will be around for generations to come."
The Limited Edition "Bearless" Bottles for Polar Ice® Vodka and Polar Ice® 90° North™ Vodka are currently available across Canada, excluding Quebec and Saskatchewan. Consumers will find informational neck-tags on the bottles about the cause, and a variety of ways they can take action to help.
"We're grateful to Polar Ice for joining us in raising awareness about the threats polar bears face," says Krista Wright, Executive Director of Polar Bears International. "The 'Bearless Bottle' is a fun, memorable campaign that asks: Can you imagine a world without polar bears? Will you do what you can to help? These questions are especially meaningful in Canada, which is home to about two-thirds of the world's polar bears."
Polar Bear Facts
- Polar Bears International is the only conservation organization whose sole passion and focus is on polar bears.
- 60% of the estimated 26,000 polar bears live in Canada.
- The primary conservation concern for polar bears is sea ice loss from climate change, leading to reduced access to their seal prey.
For further information on Polar Bears International, visit polarbearsinternational.org
About Polar Ice Vodka
Polar Ice Vodka is one of the leading Canadian Vodkas and the fourth largest vodka overall in Canada. It is owned by Corby Spirit and Wine and produced at the Hiram Walker facility in Windsor, Ontario, the largest distillery in North America.
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian marketer and distributor of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot No. 40®, Pike Creek®, and Gooderham & Worts® Canadian whiskies as well as Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs, and the recently acquired Ungava® gin. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal® and The Glenlivet® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. In 2016, Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada for the fifth consecutive year, and was also listed among Greater Toronto's Top 100 Employers for the third time. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedIn, Twitter (@CorbySW), and Instagram (@CorbySW).
SOURCE Polar Ice
For further information: please contact: Valerie Brive-Turtle, Director, Communications, Public Relations and S&R, Corby Spirit and Wine, Email: [email protected], Telephone: (416) 479-2492