BEAUSEJOUR, MB, April 15, 2019 /CNW/ - Yes, you read that right. The Soil Conservation Council of Canada (SCCC) is at it again with its annual Soil Your Undies challenge to kick off National Soil Conservation Week April 21-27, but this year, we're taking it up a notch and we need your help.
"National Soil Conservation Week is the best way to create awareness around soil health and conservation in Canada," says SCCC chair and Saskatchewan farmer, Tim Nerbas. "It may not cross your mind often, but soil is a big deal. Soil is where we make our living. It sustains our communities. It grows our food. It even cleans our air and water and supports biodiversity."
Soil definitely packs a punch, and this year during National Soil Conservation Week, the SCCC wants you to jump into the ring for soil conservation. Here is the one-two-three punch you can use on behalf of Canada's soils:
- Tell someone why soil is important to you. This is an easy one. Support our soil by sharing with your family, friends, neighbours, social networks, and heck, anyone who will listen, why you rely on healthy soil every day – not just during the third week of April.
- Soil Your Undies. This is the third, and what we hope will be the best, national Soil Your Undies challenge yet. Get yourself a pair of white, 100 per cent cotton undies and something to mark the spot and get digging. After a few months, unearth them and share your soil experiment experience with us online using #SoilYourUndies. More details are available on soilcc.ca.
- Join us as we strive to reach 1,000 new members. If you are not a SCCC member already, become one at soilcc.ca. The good news for you is the first 50 new members receive a Soil Your Undies starter kit. What better way to be introduced to the organization than by burying a pair of undergarments in the very soil we advocate for.
It's that simple. National Soil Conservation Week is a great opportunity to show people why they should care about soil, but it doesn't need to stop there.
"The SCCC cares about soil and is active year-round, but our strength only comes from our membership," says Nerbas. "Together, we can improve soil health, we can bring the benefits of soil to all Canadians and we can strengthen our role as a world leader in soil conservation."
The SCCC is the only national organization to concentrate on the issues of soil health and soil conservation within a broadly-based landscape context. It works to build a greater understanding of the importance of soil as an essential resource to society by facilitating the exchange of information with all stakeholders. Healthy soils are the foundation of sustainable food production, enhanced biodiversity and cleaner air and water for present and future generations. For more information, please visit, www.soilcc.ca.
SOURCE Soil Conservation Council of Canada (SCC)
For further information: Jim Tokarchuk, Executive Director, 204-792-2424 or firstname.lastname@example.org