Schick® Xtreme3® Eco™ makes it easy to get a handle on going green
TORONTO, April 9, 2012 /CNW/ - Canadians have gone green and almost all Canadians (97%) are taking some action when it comes to the environment, according to a recent survey from Schick® Xtreme3® Eco™. From using reusable bags (87%) to energy efficient lighting (70%) and using products made from recycled materials (60%), Canadians are doing the little things in an effort to make a difference.
"Our research shows that Canadians want to do more to shave their eco-footprint. When asked what would encourage them to further reduce their carbon footprint, eco-friendly options that cost the same amount of money was the popular vote," says Alison Jacobs, Brand Manager for Schick Xtreme3®. "The Schick® Xtreme3®Eco™ razor has a simple goal, to help people do their small part in doing better for the environment. It's more than a great shave; it's a shave you can feel good about."
It's the same great shave Schick® Xtreme3® users know and love, now better for the environment. Its Schick's first razor designed with sustainability in mind, with a handle refashioned from 100 percent recycled plastic and packaging made of 100 percent post-consumer paper.
Manufactured and shipped out of the company's 99.9 percent landfill-free facility in Milford, CT, Schick® estimates to save more than 103,000 pounds of virgin plastic material and 15,500 pounds of virgin paper from going into landfills each year by using recycled materials in the new razor.
The intrigue of Xtreme3® Eco™ extends beyond its environmental impact to the story of each razor handle's prior life. In order to have a more immediate impact on the environment, Schick® chose to use post-consumer recycled plastic instead of other biodegradable or recycled materials. Among the items retrieved and recreated in the Eco razor handle are common household items like coat hangers, buckets, and pails. Overall, the recycling effort will save enough plastic each year to scale the CN Tower more than 715 times. Watch From Hangers to Handles the Making of to see how Xtreme3® Eco™ razors are made: http://www.youtube.com/watch?v=IFgWNwxp1Gk.
Schick® Xtreme3® Eco™ disposable razors are available for men and women at well-known retail stores across Canada for a suggested retail price of $7.99 (4-pack). For more information, visit www.schick.ca.
From February 9th to February 10th 2012, an online survey was conducted among a sample of 1,006 Canadian adults who are also Angus Reid Forum panel members.
About Energizer Personal Care
Energizer Personal Care, a leading manufacturer of razors around the world, is a division of Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. For more information visit www.schick.ca.
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