What's in a Name? Nutella® Personalized Label Promotion Lets Canadians Add a Little Joy to Their Breakfast

- #mynutella offers personalized labels to Canadians from coast to coast -

TORONTO, Sept. 19, 2016 /CNW/ - For the first time in Canada, Nutella® fans from coast to coast can add a little joy to their mornings, courtesy of their very own personalized Nutella® label. From September 2016 until March 2017, consumers can purchase specially-marked jars of Nutella® and enter the PIN online at nutella.ca to receive a personalized label in the mail with their first name on it. Since the program was first launched globally in 2013, tens of millions of personalized labels have been shared with Nutella® lovers around the world. 

"The Nutella® Personalized Label program has been hugely successful around the world, and we are delighted to bring this much-loved program to Canadian fans of Nutella®," says Maureen Romansky, Group Brand Manager, Nutella®. "Nutella® personalized labels are about thanking loyal fans of Nutella® and giving them the opportunity to connect with the brand in a fun and memorable way."

Inside the jar, Nutella® still offers the same incomparable taste that consumers have come to expect since it was first produced in 1964. The combination of carefully selected ingredients and meticulous preparation ensure that the Nutella® recipe always lives up to its promise. Thousands of taste tests are conducted to evaluate the whole sensorial experience that makes Nutella® so unique – groups of internal panelists ensure the taste, aroma and texture are optimal at each stage of the production process to guarantee optimal product quality.

For more details about the Nutella® personalized label program and full Terms and Conditions, visit nutella.ca. Fans can also follow Nutella® on Facebook and Nutella® Global on Twitter, or share photos of their own personalized label using #mynutella.

About Nutella®
Nutella® was created in 1964 thanks to Mr. Michele Ferrero; it was based on the recipe for Giandujot developed in 1946 by his father, Pietro Ferrero -- confectioner and founder of Ferrero -- in Italy's Piedmont area. Nowadays, the popular hazelnut spread is available in around 160 countries worldwide. In 2014, Nutella® celebrated its 50th anniversary. It has been sold in Canada since 1968 - 48 years.

SOURCE Nutella

For further information: Sheri Papps, Paradigm Public Relations, 416-413-5207, spapps@paradigmpr.ca

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