WFN: World Fishing Network to Launch In High Definition on Rogers Cable on
September 2

    Customers Can Receive Free Preview of WFN HD During October

<p><span class="xn-location">TORONTO</span>, <span class="xn-chron">Aug. 31</span> /CNW/ --  WFN: World Fishing Network, North America's only 24-hour fishing and outdoor lifestyle network, announced today that WFN in High Definition will launch on Rogers Cable systems on <span class="xn-chron">September 2, 2010</span>.</p>
<p>WFN HD will be available to Rogers Cable customers on channel #542 as part of Rogers Sports Theme Package or as an a la carte offering.  WFN will continue to be offered in SD on channel #426.  To celebrate the launch of WFN HD, Rogers Cable and WFN are offering customers a free 30-day trial of WFN HD from October 1-30.  For more information call Rogers Cable or visit <a href=""></a>.</p>
<p>"In response to great viewer demand, we are delighted to bring WFN HD to Rogers Cable subscribers.  Produced & Broadcast in 100% native HD, WFN will be a visual treat for our viewers," said <span class="xn-person">Mark Rubinstein</span>, President & CEO of WFN.  "Available since 2008 to millions of television households in the <span class="xn-location">United States</span>, we are thrilled that viewers in <span class="xn-location">Canada</span> can now experience WFN in HD."</p>

    About WFN:
<p>WFN: World Fishing Network is the only 24/7 television network dedicated to all segments of fishing.  WFN's wide-ranging programming lineup includes primetime theme nights, a selection of the best international series and the most diverse species coverage of any TV channel.  WFN also delivers the beauty of fishing in stunning High Definition with WFN HD, a separate network that delivers 100 percent native High Definition programming 24/7.  Originally launched in <span class="xn-chron">December 2005</span>, today WFN and WFN HD are available in more than 20 million households through North American cable, satellite and telecommunications distributors. For more information, visit <a href=""></a>.</p>

    About Rogers Communications Inc.

<p>Rogers Communications is a diversified Canadian communications and media company. We are Canada's largest provider of wireless voice and data communications services and one of Canada's leading providers of cable television, high-speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. We are publicly traded on the <span class="xn-location">Toronto</span> Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE:   RCI). For further information about the Rogers group of companies, please visit <a href=""></a>.</p>


For further information: For further information: Doug Drotman for WFN, +1-631-462-1198, Web Site:

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