WF Steel & Crane Completes Rebrand to Highlight New Service Offerings

EDMONTON, Aug. 1, 2017 /CNW/ - WF Steel & Crane, formerly known as W.F. Welding & Overhead Cranes, is pleased to announce the launch of its new logo and website.

To more accurately reflect WF's expanded service offerings to meet the growing needs of its clients, WF has rebranded as WF Steel & Crane. As part of the rebrand, WF has incorporated an updated look and design of all print and digital materials. WF had formerly been known as WF Welding.

WF's new website, located at, offers increased usability as clients can examine WF's current projects, request quotes on new projects, and explore WF's work across numerous industries.

While WF has a new look, it retains the experienced professionals that have been trusted to provide the level of quality manufacturing its clients demand.

"Our updated name and look is representative of our company," began Ian Olthuis, Managing Director. "WF has proudly served Western Canadian industry for over 30 years, and as our company further diversifies our offerings into crane and steel fabrication, it was the right time to update our presentation, while retaining the expertise our clients rely on."

As part of WF's continued growth, it recently opened an additional Crane Manufacturing and Structural Steel Processing and Fabricating Facility in Nisku, Alberta. The plant, totaling more than 48,000 sq. feet, has further increased WF's capacity.

WF Steel & Crane is Canadian-owned and operated company, founded in 1987. With three plants in Nisku, it specializes in crane construction and structural steel fabrication.

SOURCE WF Steel & Crane

For further information: Ian Olthuis, Managing Director, Cranes,; Ryan Schram, P.Eng., Managing Director, Steel Fabrication,

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