Weston Bakeries Ltd. partners with Dave's Killer Bread to distribute its "killer" products in Canada

Grocers nation-wide to carry powerfully different, top-selling organic bread

TORONTO, June 1, 2017 /CNW/ - Weston Bakeries Ltd., Canada's premier producer and marketer of fresh baked goods, has partnered with Dave's Killer Bread to bring its ground-breaking products to fans of fresh, organic bread across the country. Weston Bakeries Ltd. has assumed exclusive licensing rights from Flowers Foods, Inc. (NYSE: FLO) to produce and market the brand in Canada and will begin distributing the product in the Canadian market effective today.

Powered by a killer taste and texture, Dave's Killer Bread has risen to become the United States' top-selling and fastest growing organic bread. Packed with real grains, seeds, and free of all things artificial, Dave's Killer Bread brings energy and excitement into a category that is in 99 percent of Canadian households. Dave's Killer Bread is all killer and no filler; it's rich in whole grains, fibre and protein, and contains no high fructose corn syrup, no artificial ingredients, no artificial preservatives, and no fillers or additives.

"Weston Bakeries is excited to break bread with a brand as unique as Dave's Killer Bread and bring bold organic grain bread products to Canadians," said Andrea Hunt, Vice President of Marketing at Weston Bakeries. "Consumers are looking for exceptional tasting bread that they can feel good about eating, and Dave's Killer Bread kills it in this respect."

Dave's Killer Bread organic, non-GMO products will be available in five varieties in top grocery, drug and convenience retailers across the country.

About Dave's Killer Bread
Feeding consumers' love of whole grains and rocking the bread aisle comes naturally to Dave's Killer Bread. First introduced at the Portland Farmers Market in 2005, Dave's Killer Bread has grown into the best-selling organic sliced bread in the U.S. Purchased by Flowers Foods, Inc. (NYSE: FLO) in 2015, Dave's Killer Bread pioneered the organic seeded bread category, and offers 19 varieties of whole grain organic bakery products with widespread distribution across the U.S. All its products are certified USDA organic and Non-GMO Project Verified. In addition, Dave's Killer Bread's deep commitment to the power of second chance employment is helping transform lives for its employee partners. Based on the belief that business has the power to create meaningful, lasting change, Dave's Killer Bread is dedicated to inspiring other businesses to become Second Chance Employers. Learn more at: http://www.daveskillerbread.com/.

About Weston Bakeries Ltd.
Weston Bakeries Ltd. traces its roots to the entrepreneurial spirit of bread salesman George Weston, who bought his first bread route from his employer in 1882 and soon after entered the bread-making business with his "G. Weston's Bread Factory". With its head office located in Toronto, Ontario, Weston Bakeries Ltd. is the leader in the fast-paced fresh-to-market baked goods business. The company's products are marketed and sold across Canada through grocery, drug and convenience retailers, bringing fresh bakery products to shoppers every day.

SOURCE Weston Bakeries Limited

For further information: Graeme Morrison, Edelman, graeme.morrison@edelman.com, 416-850-0163

Organization Profile

Weston Bakeries Limited

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890