CALGARY, Dec. 11, 2015 /CNW/ - The fourth installment of WestJet's
Christmas miracles campaign took the spirit of giving to new heights
Wednesday, as WestJetters and citizens around the world recorded nearly
32,000 random acts of kindness as part of the airline's 12,000 mini
Spanning 24 hours from midnight Tuesday, mini miracles streamed into a
dedicated command centre at the WestJet campus from as far away as
Paris, London, Australia, New York, Jamaica, the Dominican Republic and
Hawaii. WestJetters and members of the public contributed to food
drives, donated blood, shoveled sidewalks, cut off hair for cancer,
collected clothing for charities and needy individuals, brought coffee
and baking to fire stations, plugged parking meters, and much more.
"We are humbled and overwhelmed by the response to our 12,000 mini
miracles day," said Richard Bartrem, WestJet Vice-President, Marketing
and Communications. "We have always been inspired by the generosity and
kindness shown by WestJetters and our fellow citizens. Today was no
exception. The way people went out of their way to do something special
for someone else and enrich lives in their own communities was truly
heartwarming. We take our blue Santa hats off to everyone who took the
time to take part."
Leading the charge was WestJet's own blue Santa, travelling by WestJet
Connect equipped Boeing 737NG from Halifax to Toronto, Calgary,
Yellowknife and Vancouver, performing special mini miracles that
Surprising a deserving family in Truro, N.S. with a 10-day, all-expenses
paid trip to Walt Disney World.
Inviting a pair of students from Bermuda to the top of the CN Tower and
surprising them with a pair of flight vouchers to get back to the home
they don't often get to visit.
Piloting a dogsled on a cold winter's night to deliver toys, pet food
and bedding to the Yellowknife SPCA.
Gifting the children of Ronald McDonald House BC with toys and goodies
from his sleigh (er, limousine bus).
In the days ahead, WestJet will compile the thousands of images and
videos received Wednesday and create its fourth Christmas miracle video
for release on December 16.
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