Airline to feature new section and promotions during home games
CALGARY, April 9, 2015 /CNW/ - WestJet announced today it has inked a new major-league deal with the Toronto Blue Jays, ensuring the blue and teal remain part of Canada's team through the 2019 baseball season.
Partners since 2012, WestJet and the Toronto Blue Jays will feature a newly-branded fan area called the "WestJet Flight Deck" located directly under the main video board in centrefield at Rogers Centre. As in prior seasons, the standing-room-only area will be open to all Blue Jays ticket holders who want to see the game from a different vantage point, on a first-come, first-served basis.
"As the only professional Major League Baseball team in the country, the Toronto Blue Jays have had a special place in the hearts of Canadians for nearly 40 years," said Corey Evans, WestJet Manager, Sponsorship, Community Investment and Experiential Marketing. "Renewing our partnership with the Blue Jays allows us to take our guests and baseball fans to a new level - the WestJet Flight Deck, where they'll get a bird's-eye view of the action from one of the most unique areas at Rogers Centre."
The five-year deal also includes an in-game feature entitled the "WestJet Plus Suite" upgrade, where groups of between four and eight spectators will be upgraded from the WestJet Flight Deck to a luxury suite to watch the game and enjoy free food and beverages. Lucky winners of this upgrade will also have the chance to sit in actual WestJet Plus airline seats in the suite.
Members of WestJet Rewards and Blue Jays fans from across the country will also be able to participate in a WestJet-sponsored national contest. More details regarding the contest will be provided during the season. For more information on how to become a WestJet Rewards member, please visit westjet.com.
"The Blue Jays are proud to announce our renewed partnership with industry leader WestJet Airlines," said Blue Jays Vice-President of Corporate Partnerships, Mark Ditmars. "Together, we will engage passionate Blue Jays fans and WestJet guests in a unique way at Rogers Centre and across Canada."
The Toronto Blue Jays return to Toronto to kick off the 2015 home schedule with a four-game homestand against the Tampa Bay Rays April 13-16. Visit Bluejays.com for ticket information.
We are proud to be Canada's most-preferred airline, powered by an award-winning culture of care and recognized as one of the country's top employers. We offer scheduled service to more than 90 destinations in North America, Central America, the Caribbean and Europe. Through our regional airline, WestJet Encore, and with partnerships with airlines representing every major region of the world, we offer our guests more than 120 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods - even on seat sales. For more information about everything WestJet, please visit westjet.com.
Recent recognition includes:
2015 Best Employers in Canada (Aon Hewitt)
2014 Interbrand Canada's Best Canadian Brands (Rank #20)
2014 Brands of the Year (Strategy magazine)
2014 Canada's Most Preferred Airline (Ipsos)
2014 Value Airline of the Year (Air Transport World magazine)
2014/2013/2012 Canada's Most Attractive Employer (Randstad)
2014/2013 WestJet RBC MasterCard ranked #1 in Canada (Money Sense magazine and RewardsCanada.ca)
2013 Highest equity score: airline, vacation package supplier brands (Harris/Decima EquiTrend Study)
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Image with caption: "WestJet and the Toronto Blue Jays announced a renewed partnership agreement today, featuring a newly-branded fan area called the "WestJet Flight Deck" located directly under the main video board in centrefield at Rogers Centre. (CNW Group/WestJet)". Image available at: http://photos.newswire.ca/images/download/20150409_C9093_PHOTO_EN_43423.jpg
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