WestJet and Las Vegas Convention and Visitors Authority release video showing how taking a seat can be a thrill
CALGARY, June 12, 2018 /CNW/ - Today, WestJet unveiled its newest marketing video, #WestJetSeatCity in partnership with the Las Vegas Convention and Visitors Authority (LVCVA).
As the international airline with the most seats to Las Vegas, the #WestJetSeatCity video illustrates three exclusive experiences provided to three couples from Flight 1116 on April 30, 2018. In it, the selected couples seek out their WestJet "seats" somewhere in the city to get a front-row view to adventure including controlling the Fountains of Bellagio, taking center stage at Cirque du Soleil and getting closer than ringside at a UFC fight. To watch the video, click here.
"Las Vegas is a unique adventure with so much to offer Canadians looking for a quick getaway," said Richard Bartrem, WestJet Vice-President Marketing Communications. "The campaign harnesses what both WestJet and Vegas are known for – unforgettable experiences that speak to the hearts of our guests and visitors. There is no better way to get there than with WestJet, Canada's biggest airline to Las Vegas."
"By partnering with airlines like WestJet, we are able to connect with Canadian travellers in new and unique ways," said Cathy Tull, Chief Marketing Officer for the LVCVA. "As seen in the #WestJetSeatCity video, Las Vegas is a premier vacation destination for Canadians, inviting visitors to enjoy breathtaking entertainment, over-the-top attractions, exciting sporting events and much more."
#WestJetSeatCity is the second experiential campaign the airline has partnered on with the LVCVA and Rethink. Last year WestJet's Las Vegas Desert Lights video received two Guinness World Records for spinning the world's largest LED wheel in the desert outside Las Vegas.
WestJet is the international airline with the most seats to Las Vegas. Since 2005, airline has flown more than 8.9 million guests to the city, making it one of WestJet's top destinations. WestJet currently serves Vegas from Calgary, Edmonton, Vancouver, Regina, Sask., Saskatoon, Sask., Toronto and Winnipeg, Man., across 65 weekly flights during its summer schedule.
ABOUT THE LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center. With nearly 150,000 hotel rooms in Las Vegas alone and more than 11 million-square-feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever increasing numbers of leisure and business visitors to the area. Download the virtual reality app, Vegas VR, to experience Las Vegas from your iPhone or Android by visiting http://www.vrtv.vegas/. For more information, go to www.lvcva.com or www.visitlasvegas.com.
Together with WestJet's regional airline, WestJet Encore, we offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships. WestJet Vacations offers affordable, flexible vacations to more than 60 destinations and the choice of more than 800 hotels, resorts, condos and villas. Members of the WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Members use WestJet dollars towards the purchase of flights and vacations packages to any WestJet destination with no blackout periods, and have access to Member Exclusive fares offering deals to WestJet destinations throughout our network and those of our partner airlines.
WestJet is proud to be recognized as Best Airline in Canada and Travellers' Choice winner – North America for 2017 and 2018 in the TripAdvisor Travellers' Choice awards for Airlines. The airline was also named the Travellers' Choice Winner – Economy, North America, 2018. All awards are based on authentic reviews from the travelling public on TripAdvisor, the world's largest travel site. We are one of very few airlines globally that does not commercially overbook.
WestJet is publicly traded on the Toronto Stock Exchange (TSX) under the symbol WJA. For more information about everything WestJet, please visit westjet.com.
Recent recognition includes:
2018/2017 Best Airline in Canada and Travellers' Choice Winner Mid-Sized and Low Cost Airlines – North America (TripAdvisor Travellers' Choice awards for Airlines)
2018 Travellers' Choice Winner – Economy, North America (TripAdvisor Travellers' Choice awards for Airlines)
2018/2017/2016 Canada's Most Trusted Airline (Gustavson School of Business at the University of Victoria)
2016 Canada's most reputable company for Corporate Social Responsibility (Reputation Institute)
2016/2015/2014/2013/2012 Ranked top three for Canadian Brands (Canadian Business Magazine)
2016/2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in Canada (MoneySense magazine)
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SOURCE WESTJET, an Alberta Partnership
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