Airline highest ranked among transportation companies in Gustavson School of Business Brand Trust Index
CALGARY, Oct. 28, 2016 /CNW/ - WestJet is Canada's most trusted airline according to the Gustavson School of Business at the University of Victoria's Brand Trust Index. The results are based on a survey of more than 6,000 Canadians across 276 brands.
"To be seen as the most trusted airline in Canada speaks to the heart of what a caring airline should be known for," commented Gregg Saretsky, WestJet President and CEO. "The more than 20 million guests who book and fly with us each year do so with the confidence that we'll take care of them and I'm pleased that the efforts of our WestJetters are recognized."
The Gustavson Brand Trust Index was established to raise awareness of the role trust plays in the minds of consumers when making purchase decisions and measures the relationships between social equity, trust, and advocacy for brands in Canada. The initiative highlights Gustavson's goal of educating and championing responsible leadership, part of the vital impact that drives UVic's sense of purpose as a leading teaching and research hub.
Please visit Gustavson Brand Trust Index for more information.
We are proud to be Canada's most trusted airline, powered by an award-winning culture of care and recognized as one of the country's top employers. We offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe. Through our regional airline, WestJet Encore, and with partnerships with airlines representing every major region of the world, we offer our guests more than 150 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods ̶ even on seat sales. For more information about everything WestJet, please visit westjet.com.
Recent recognition includes :
2016 Canada's Most Trusted Airline (Gustavson School of Business at the University of Victoria)
2016 Canada's most reputable company for Corporate Social Responsibility (Reputation Institute)
2016/2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in Canada (MoneySense magazine)
2015/2011/2010/2008/2007/2006/2005 Canada's Most Admired Corporate Culture (Waterstone Human Capital)
2015 Best Employers in Canada (Aon Hewitt)
For further information: Media contacts: To contact WestJet media relations, please email [email protected]