Airline lights up desert for guests on the way to Las Vegas
CALGARY, May 10, 2017 /CNW/ - WestJet announced today it set two GUINNESSTM WORLD RECORDS titles when the airline built and illuminated a kilometer-wide prize wheel in the Utah desert as flight 1118 from Toronto, descended into Las Vegas.
On board, one lucky guest received the Vegas trip-of-a-lifetime when their seat number appeared on the giant LED wheel. Watch how the airline pulled off their biggest stunt ever in WestJet's newest video, Las Vegas Desert Lights.
"WestJet turned 21 this year and as the international airline that brings the most guests to Las Vegas, we celebrated by lighting up the desert," said Rob Daintree, WestJet Director of Marketing. "Inspired by the brilliance, energy and wonderful experiences Las Vegas provides, we created a unique event for our guests by flying over a radiant prize wheel. This experience had us successfully break two Guinness World Records; one for the 'greatest light output in a projected image' and one for the 'largest circular projection."
"As Canada is our No. 1 international market for visitors to Las Vegas, we look to partner with airlines like WestJet to create unforgettable experiences for our Canadian visitors from the moment their trip begins," said Cathy Tull, Senior Vice-President of Marketing for the Las Vegas Convention and Visitors Authority. "Offering amazing entertainment, a world-class culinary scene and now the newest NHL team, the Vegas Golden Knights, Las Vegas is the premier vacation destination for Canadians."
Guinness World Records Adjudicator, Michael Empric, said, "It was a huge and arduous undertaking that went into creating something really big, really bright and really special for the airline's guests. I'm delighted to welcome WestJet to the Guinness World Records family."
So what exactly goes in to record-breaking version of a gaming wheel? Here's the breakdown: six months of planning, 40 crew members, six days of building in scorching heat, 61,483 feet of cable, 160 guests on their way to Las Vegas and one lucky seat, the recipient of the #WestJetVegasSurprise. In the end the LED wheel was seen on descent into Las Vegas at 12,000 feet. The wheel was 785,398 square metres in diameter and reached 4,666,000 lumens – breaking the previous record of 4,264,346 lumens.
The lucky recipient of the #WestJetVegasSurprise was given the following gifts:
- $2500 USD shopping spree at The Forum Shops at Caesars in honor of their 25th anniversary
- VIP Table at JEWEL Nightclub at ARIA Resort & Casino
- Complimentary brunch at Herringbone at ARIA Resort & Casino
- Future stay and pool cabana at Flamingo Las Vegas
- Complimentary dinner for two at STK at The Cosmopolitan of Las Vegas
- 2 VIP tickets to Blue Man Group with back stage meet and greet at Luxor Hotel & Casino
- Two tickets to Cirque du Soleil
- Two tickets to BAZ – Star Crossed Love at The Palazzo Las Vegas
- Two night stay at The Venetian Las Vegas
- Bose Headphones courtesy of the Las Vegas Convention and Visitors Authority
- Two round-trip flights from WestJet
The entire flight also received discounted tickets to Cirque du Soleil shows, complementary cocktails from STK at The Cosmopolitan, and $25 gift cards for the Miracle Mile Shops at Planet Hollywood Resort & Casino.
Said Daintree, "Thanks to the Las Vegas Convention and Visitors Authority (LVCVA), our prize partners and WestJetters from across the organization for pulling off a stunt worthy of two Guinness World Records."
Between May 10 and July 9, guests flying to Las Vegas could receive their own #WestJetVegasSurprise just by flying with WestJet. To book, visit WestJet.com/vegas.
WestJet flies nearly one-third of all international passengers to McCarran International Airport, which is more than any other international carrier. This summer the airline will operate 65 flights per week from five Canadian cities, including Vancouver, Edmonton, Calgary, Winnipeg and Toronto.
ABOUT THE LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With nearly 150,000 hotel rooms in Las Vegas alone and more than 11 million square feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever increasing numbers of leisure and business visitors to the area. Download the virtual reality app, Vegas VR, to experience Las Vegas from your iPhone or Android by visiting http://www.vrtv.vegas/. For more information, go to www.lvcva.com or www.visitlasvegas.com.
We are proud to be Canada's most trusted airline, powered by an award-winning culture of care and recognized as one of the country's top employers. WestJet, and our regional airline, WestJet Encore, offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe. Through our partnerships with airlines representing every major region of the world, we offer our guests more than 150 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods ̶ even on seat sales. For more information about everything WestJet, please visit westjet.com.
Recent recognition includes:
2017 Best Airline in Canada and Travellers' Choice Winner Mid-Sized and Low Cost Airlines – North America (TripAdvisor Travelers' Choice awards for Airlines)
2016 Canada's Most Trusted Airline (Gustavson School of Business at the University of Victoria)
2016 Canada's most reputable company for Corporate Social Responsibility (Reputation Institute)
2016/2015/2014/2013/2012 Ranked top three for Canadian Brands (Canadian Business Magazine)
2016/2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in Canada (MoneySense magazine)
2015/2011/2010/2008/2007/2006/2005 Canada's Most Admired Corporate Culture (Waterstone Human Capital)
2015 Best Employers in Canada (Aon Hewitt)
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