WestJetters building communities in Puerto Plata, Dominican Republic
CALGARY, Sept. 9, 2014 /CNW/ - WestJet today announced a three-year, enhanced partnership with Canadian charity Live Different and its Hero Holiday program, an initiative providing year-round global humanitarian opportunities in Mexico, Dominican Republic, Haiti and Thailand.
Since 2012, WestJet has supported Live Different with the WestJet Hero Holiday program on an annual basis in the community of Nuevo Renacer, located near Puerto Plata, Dominican Republic. This year's Hero Holiday, taking place in October, marks the beginning of a new three-year partnership with the organization.
"Our goal is to find meaningful ways to extend WestJet's culture of care into the communities we serve," said Richard Bartrem, WestJet Vice-President, Communications and Community Relations. "Over the last 18 years, WestJet has supported thousands of charities across Canada through our WestJet Cares for Kids, WestJetters Caring for Our Community and Airport Giving community investment programs. A new three-year commitment to Live Different enables us to dig a bit deeper and develop a long-term relationship with the people of Nuevo Renacer, through the contribution of our enthusiastic volunteer base and this terrific Canadian charity."
"A successful partnership works when there is an alignment in values and proven integrity to support those values," said Charles Roberts, Executive Director, Live Different. "Live Different's mission is to embrace and inspire a lifestyle that cares for people. WestJet cares too, and our shared values are why a partnership with WestJet works so well. We look forward to continuing working and growing alongside WestJet, while having some fun along the way. Together, I believe we are making a positive impact."
Over the next three years, WestJet will provide flight vouchers, WestJetter Hero Holiday volunteers building a minimum of five homes per year - including homes for eight families in 2014 - and flight discounts for other Hero Holiday participants and Live Different Academy volunteers. This long-term agreement, along with the airline's involvement with several other charitable organizations, is part of WestJet's ongoing commitment to corporate social responsibility and investing in the communities it serves.
Since the inaugural WestJet trip in April 2012, more than 150 WestJetters have participated in three Hero Holiday trips, building a total of 15 homes for 15 deserving families in addition to other community-based enhancements.
About Live Different
Live Different is a Canadian charity that exists to embrace and inspire a lifestyle that cares for people, not stuff. Live Different accomplishes this by providing experiential programs that engage lives on a personal level. These strategically linked programs include high school motivational presentations, which have impacted over 1.1 million students; international volunteer trips, which gives volunteers the opportunity to assist in development projects in Haiti, Dominican Republic, Mexico and Thailand; and the Live Different Academy, a gap-year program where young adults are mentored, gain cross-cultural experience, and are transformed in their thinking, their actions, and their focus for the future.
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