Airline renews festival debate with bigger line-up, prize packages and daily voting
CALGARY, April 4, 2012 /CNW/ - WestJet today announced details of its Fun 'n Festival Series line-up. As the official airline of festival fun, WestJetters will be in attendance at more than 40 Canadian festivals from coast to coast.
New sponsorships this year include the Festival d'été in Quebec City, the Cathedral Village Arts Festival in Regina, the City of Victoria's 150th Anniversary and the CMT Country Music Festival in Barrie, Ontario, among others.
"This is an exciting time for our airline," said Richard Bartrem, WestJet Vice-President, Communications and Community Relations. "At WestJet, we believe in having fun and supporting our guests in the communities where they work and play. We're looking forward to celebrating with Canadians at festivals across the country."
Throughout the summer, two Fun 'n Festival caravans will travel across the country to share WestJet's fun and friendly experience with Canadians. Each caravan will be accompanied by friendly WestJetters greeting guests at each stop and giving away more than 300 WestJet flights.
Those wishing to follow the action can visit westjetfestivals.com and follow the Fun 'n Festival team through the site's road blog, YouTube videos and @WestJetFest twitter account. The website is also complemented by a new mobile site, allowing Canadians to access westjetfestivals.com from a smartphone.
Visitors can also participate in the "join the debate, win the experience" contest and cast a vote for their favorite Canadian festival. Voters are entered to win one of five festival experiences, including airfare, accommodations and tickets to one of these sponsored festivals:
- Okanagan Wine Festival in Kelowna, British Columbia
- Calgary Stampede in Calgary, Alberta
- Halifax International Buskers Festival in Halifax, Nova Scotia
- Fair at the PNE in Vancouver, British Columbia
- Winterlude Festival 2013 in Ottawa, Ontario
To learn more about this contest, delivered in true WestJet style, view our contest video at westjetfestivals.com.
"There's no better platform to celebrate WestJet as the official airline of festival fun than westjetfestivals.com," concluded Richard Bartrem. "The site allows Canadians to follow our WestJetters as they experience the uniqueness and variety of festivals throughout Canada."
WestJet is Canada's preferred airline, offering scheduled service throughout its 76-city North American and Caribbean network. Inducted into Canada's Most Admired Corporate Cultures Hall of Fame and named one of Canada's best employers, WestJet pioneered low-cost flying in Canada. Named a J.D. Power 2011 Customer Service Champion, WestJet offers increased legroom and leather seats on its modern fleet of 98 Boeing Next-Generation 737 aircraft. With future confirmed deliveries for an additional 37 aircraft through 2018, WestJet strives to be one of the five most successful international airlines in the world.
For further information:
Media Relations, telephone: 1-888-WJ-4-NEWS (1-888-954-6397), email@example.com.