CALGARY, April 11, 2017 /CNW/ - With the first pitch of the Toronto Blue Jays Honda home opener, WestJet today announced a new round of television ads featuring one of the team's stars. This year it's pitcher, Aaron Sanchez.
Created by WestJet and their creative content agency, studio m, the campaign features Sanchez offering a tongue-in-cheek demonstration of WestJet Rewards, WestJet Plus, the airline's caring brand, and the size of WestJet's growing network. The four spots feature actual WestJet employees introducing Sanchez who is seen lounging in an ice bath, sitting in a tight spot, caring for a puppy* and counting hot dogs.
"WestJet has many advantages over other airlines and we found an engaging, fun and impactful way to communicate them," said Richard Bartrem, WestJet Vice-President, Marketing and Communications. "Working with such a quintessentially-Canadian brand as the Toronto Blue Jays, along with the caring and talented Aaron Sanchez, has created a campaign that really underlines how travel is better with WestJet."
"It was exciting to work alongside the WestJet team developing these commercials," says Aaron Sanchez, Toronto Blue Jays pitcher. "WestJet is synonymous with caring, working hard for what they believe in and putting in the effort to be remarkable. These are values that I also live and I am honoured to represent the WestJet brand in these ads."
The ads launched on April 3 and will be broadcast on Sportsnet during Toronto Blue Jays games during the Major League Baseball season. Fans looking for more content, the game schedule and photos of Sanchez with puppies can also check out the WestJet Blue Jays hub at WestJet.com/Bluejays.
A proud sponsor of the Toronto Blue Jays since 2012, WestJet continues to work with the club to enhance the guest experience for fans of Canada's only major league baseball team. WestJet will once again be treating Blue Jays fans to amazing experiences in the WestJet Flight Deck at Rogers Centre.
Continued Bartrem, "We are proud to support Canada's Team as they embark on their 41st season, along with number 41 himself, Aaron Sanchez."
*No puppies were harmed in the making of this ad. In fact, more than one puppy was on set in case the other got tired.
We are proud to be Canada's most trusted airline, powered by an award-winning culture of care and recognized as one of the country's top employers. WestJet, and our regional airline, WestJet Encore, offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe. Through our partnerships with airlines representing every major region of the world, we offer our guests more than 150 destinations in more than 20 countries. Leveraging WestJet's extensive network, flight schedule and remarkable guest experience, WestJet Vacations delivers affordable, flexible travel experiences with a variety of accommodation options for every guest. Members of our WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Our members use WestJet dollars towards the purchase of WestJet flights and vacations packages on any day, at any time, to any WestJet destination with no blackout periods ̶ even on seat sales. For more information about everything WestJet, please visit westjet.com.
Recent recognition includes:
2017 Best Airline in Canada and Travellers' Choice Winner Mid-Sized and Low Cost Airlines – North America (TripAdvisor Travellers' Choice awards for Airlines)
2016 Canada's Most Trusted Airline (Gustavson School of Business at the University of Victoria)
2016 Canada's most reputable company for Corporate Social Responsibility (Reputation Institute)
2016/2015/2014/2013/2012 Ranked top three for Canadian Brands (Canadian Business Magazine)
2016/2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in Canada (MoneySense magazine)
2015/2011/2010/2008/2007/2006/2005 Canada's Most Admired Corporate Culture (Waterstone Human Capital)
2015 Best Employers in Canada (Aon Hewitt)
For further information: Media contacts: To contact WestJet media relations, please email [email protected]