WestJet and Tim Hortons brew up a bold new partnership, bringing all-new Flight Roast signature coffee blend made with 100 per cent Premium Arabica to WestJet flights starting November 30, and a loyalty partnership in 2027
CALGARY, AB, Sept. 17, 2026 /CNW/ -- Ready for takeoff! Today, WestJet and Tim Hortons® announced a new partnership that unites two iconic Canadian brands in their mission to enhance the travel and coffee drinking experience in the sky. Starting on November 30, 2026 WestJet guests can enjoy an all-new signature coffee experience onboard with the custom-crafted Tim Hortons Flight Roast™ - a unique blend specifically designed to taste its best at 35,000 feet and created exclusively for this partnership. To make this partnership even more brew-tiful, in 2027, Tims Rewards™ and WestJet Rewards members who link their accounts will be able to earn WestJet points on all eligible Tim Hortons purchases.
"Some partnerships just make sense, bringing together WestJet, Canada's famously welcoming airline with Tim Hortons, Canada's favourite coffee is one of them," said John Weatherill, WestJet Group Executive Vice-President and Chief Commercial Officer. "We're excited to welcome Tim Hortons and its new Flight Roast blend onboard, giving guests a taste of Tims with every cup while reinforcing our ongoing commitment to delivering Canadians with a welcoming experience."
A cup from Tims® above the clouds
Beginning on November 30, WestJet will proudly serve Tim Hortons Flight Roast, an expertly crafted blend developed by the in-house coffee experts at Tim Hortons. Flight Roast builds off Canadians' love for their favourite Tims coffee, but is roasted and brewed specifically to be enjoyed at 35,000 feet. Flight Roast is a 100 per cent Premium Arabica blend of carefully selected origins, roasted to a full medium for a smooth, rich, balanced cup with hints of toasted nuts, cocoa and red fruit. Tim Hortons coffee and tea will be served on WestJet flights that currently offer in-flight refreshments.
"Since 1964, Tim Hortons has been serving great tasting coffee that Canadians love and we're excited to bring Tims to the sky. We can't wait for Flight Roast, a custom blend developed to be enjoyed exclusively for WestJet guests during their flights, to take off," says Hope Bagozzi, Chief Marketing Officer for Tim Hortons. "This is just the first sip of something bigger. We're thrilled to expand our loyalty ecosystem with our WestJet partnership to give Canadians even more value on their Tims runs starting next year."
Coming next year: More travel rewards from everyday Tims runs
In 2027, WestJet Rewards and Tims Rewards members will be able to link their accounts to earn points from both programs when they make eligible purchases at Tim Hortons. Account linking will also unlock exclusive offers and promotions.
The partnership reflects two Canadian brands focused on strengthening guest loyalty through meaningful member benefits and enhanced everyday experiences. Additional details regarding the loyalty partnership and member benefits will be announced closer to rollout in 2027.
About WestJet
Since 1996, WestJet has been on a mission to make the skies more accessible and a lot more enjoyable. Proudly Canadian and headquartered in Calgary, Alberta, WestJet connects guests to destinations across North America, Europe, Asia and some of the world's most sought-after getaways. Operating more than 600 daily flights, including connectivity through WestJet's airline partners, WestJet serves more than 275 destinations.
A team of more than 15,000 WestJetters have helped reshape what flying looks like in Canada -- reducing airfares by half and welcoming more Canadians into the air.
The WestJet Group includes WestJet Airlines, WestJet Vacations, Vacances WestJet Quebec and Sunwing Vacations, making it one of Canada's leading airlines and Canada's largest vacation provider.
Learn more at westjet.com.
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About Tim Hortons
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. For more than 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 6,000 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca.
SOURCE WESTJET, an Alberta Partnership
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