TORONTO, March 24 /CNW/ - YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF), the industry's leading secure digital media distribution company has entered into multi-year agreements with the Western Canadian Music Alliance (WCMA), the organization which presents BreakOut West, and with Music BC, the organization administering The Peak Performance Project, a seven-year, $5.29 million artist development program funded by Jim Pattison Broadcasting's 100.5 The PEAK Vancouver.
YANGAROO's patented Digital Media Distribution System (DMDS) will be used by both programs in a similar fashion to this year's GRAMMY(R) Awards and Canada's JUNO(R) Awards. Music submitted for consideration will be digitally ingested into a customized DMDS Awards Management Solution, and the organizations will then use DMDS to securely distribute the music for adjudication, allowing juries to stream and/or download the music for review and cast votes to determine participants, nominees, finalists, and winners as the case may be.
"We had previously tried another digital platform for our awards submissions and adjudication processes that did not perform to our expectations," said Rick Fenton, Executive Director of the Western Canadian Music Alliance. "Our industry partners at CARAS (administrators of the JUNO(R) Awards), had great success working with the YANGAROO team for the last two years, and recommended that we switch to the proven and superior DMDS solution."
Bob D'Eith of Music BC stated, "As a member of CARAS, I was amazed at the DMDS voting set-up for the JUNO Awards. As the Peak Performance Project grew in its second year, we had to respond to the anticipated growth in applications. DMDS seemed to offer the natural solution. The DMDS system will ensure that artists are adjudicated fairly and efficiently. We look forward to working with the YANGAROO crew."
"The Peak Performance Project is the largest source of radio development funding for emerging British Columbian artists, and demonstrates how DMDS Awards Management can be utilized by programs and contests as well as awards shows," said Adam Hunt, DMDS VP Sales. "BreakOut West is Western Canada's preeminent music awards, conference, and festival, and we look forward to a long and successful relationship with both organizations and to serving more clients in the award show, contesting and grant program markets."
About the Western Canadian Music Alliance:
The Western Canada Music Alliance Inc. was formed in late 2002 and over the last 9 years has produced a series of successful Awards shows, Conferences and Festivals for the western Canadian music industry. The WCMAs have been hosted across western Canada in such cities as Winnipeg, Vancouver, Moosejaw and Edmonton. With dramatic changes occurring in the music industry, the Alliance recently re-branded the event as BreakOut West presented by the Western Canadian Music Alliance. Building on the strengths of the WCMAs, BreakOut West will focus on helping to put marketing tools in the hands of artists and the local industry. The integration of the Awards Shows, the Conference and the music Festival will help to make the event relevant and impactful for years to come.
For more information, visit www.westerncanadianmusicawards.ca or contact: Ken Beattie - Killbeat Music - firstname.lastname@example.org - 604-683-2124 - www.killbeatmusic.com
About The Peak Performance Project:
The PEAK Performance Project is a seven-year, $5.29 million artist development program open to all musicians in British Columbia. The project was created by 100.5 The PEAK and Music BC to develop BC based emerging artists. Every year, twenty finalists from BC will receive an intensive, one week training program in the music business, live performance, songwriting, marketing and promotion. Artists will benefit from mentorships from some of the music industry's top professionals and performers. Of these twenty artists, the top three will be crowned as the PEAK Performers of the year and will share over $300,000 in funding for career development.
For more information on The PEAK Performance Project, visit www.peakperformanceproject.com. For more information on The PEAK, visit www.thepeak.fm. For more information on Music BC, visit www.musicbc.org. For media questions contact: Ken Beattie - Killbeat Music - email@example.com - 604-683-2124 - www.killbeatmusic.com
YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of audio and video content for music, music videos, and advertising to television, radio, media, retailers, award shows and other authorized recipients with more accountable, effective, and far less costly digital delivery of broadcast quality media via the Internet.
Named one of Canada's Top 100 Tech Companies for 2009 by Canadian Business, YANGAROO has offices in Toronto, New York, Los Angeles, and London, U.K. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB:YOOIF. For further information, please contact John Heaven at 905-763-3553 or visit www.yangaroo.com
The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
SOURCE YANGAROO Inc.
For further information: For further information: Contacts for YANGAROO: Matthew Caldecutt, Gina Preoteasa, Trylon SMR, (212) 725-2295, firstname.lastname@example.org, email@example.com