West Elm Market: Tools to Make Work Wonderful

First Canadian West Elm Market to Open in Vancouver this December

BROOKLYN, NY, Dec. 10, 2012 /CNW/ - Home furnishings retailer West Elm, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, announced today the opening of its first West Elm Market store in Canada on December 20, 2012. Following the opening of West Elm Market's inaugural store in Brooklyn, this second store is slated for 2951 Granville Street, in the same block as the brand's décor store.

West Elm Market Vancouver will focus on functional design with a collection of genuine and useful household goods, offering customers a total home toolkit in four key categories: Kitchen, Garden, Care & Repair and Personal Care. The store will feature a café in collaboration with neo-traditional coffee roasters La Colombe Torrefaction.  There will be community-driven events and classes held at a communal table in the center of the store.

"Following the opening of our West Elm store in September we knew Granville Street was the right neighbourhood for the first West Elm Market in Canada," said Jim Brett, President of West Elm.  "The Market store is designed to be a place to gather and learn, with the idea of sharing and connecting with the community."

"West Elm Market is a natural extension of the West Elm brand," added Laura Alber, President and Chief Executive Officer of Williams-Sonoma, Inc. "We are thrilled to introduce this new assortment of expertly curated products in an innovative community store."

The Vancouver assortment will include regionally sourced and made products from the West Coast and Canada:

  • Tool bags and belts by Heritage Leather located in the heart of South-Western Ontario, in the village of St. Jacobs.

  • Soaps, room sprays and incense crafted by Juniper Ridge.

  • Body washes and lotions from Mayron's Goods.

  • Organic blended heirloom tomato sauces from Balkian Farms.

  • Spice blends and rubs from Just Cook Foods.

  • Artisan-crafted items from Mikuni Wild Harvest and Noble Handcrafted.

A West Elm Market shop-in-shop opened in the West Elm Toronto store located in Liberty Village in November, and the collection is also available online at westelm.com.

West Elm designs clean, simple, affordable products for modern living. Headquartered in Brooklyn, NY, the brand introduced its first catalog in 2002 and opened the doors of its first retail location in 2003.  The brand's complete collection of modern furniture and room décor, including, modern dinnerware, wall shelves, and modern bedding is available in 48 retail stores and around-the-clock at www.westelm.com.  West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home.  These products, representing eight distinct merchandise strategies - Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and wedding registry), Pottery Barn Kids (kids' furniture and baby registry, PBteen girls' bedding and boys' bedding, West Elm modern furniture and room decor, Williams-Sonoma Home luxury furniture and decorative accessories), Rejuvenation (lighting and hardware and Mark and Graham personalized gifts and gifts for the home) - are marketed through 584 stores, eight direct mail catalogs and seven e-commerce websites.  Williams-Sonoma, Inc. currently operates in the United States and Canada, offers international shipping to customers worldwide, and franchises its brands throughout the Kingdom of Saudi Arabia, Kuwait, and the United Arab Emirates.

Follow West Elm on Twitter: @westelm, Facebook: facebook.com/WestElm or visit www.westelm.com.

SOURCE: West Elm

For further information:

Media contacts:

Andrea Stevens, Jane Gill & Associates
416.922.4404 ext. 24

Adrienne Longhurst, Jane Gill & Associates
416.922.4404, ext. 27

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