- New multi-grain artisan bread sets new standard for baked bread in quick service
- Two bold, mouth-watering varieties: Asiago Ranch and Smoky Honey Mustard
- Wendy's Friends social platform promotes customer reviews
OAKVILLE, ON, April 4, 2013 /CNW/ - Wendy's is - once again - shaking things up with the launch of Wendy's Flatbread Grilled Chicken Sandwiches. The new flatbread sandwiches - in North American Restaurants from March 26 to late May - are offered in two varieties, Asiago Ranch and Smoky Honey Mustard. Coinciding with the launch of the new sandwiches is the launch of Wendy's Friends, a new social engagement platform on Facebook.
"We're redefining the way consumers eat grilled chicken - with a multi-grain artisan flatbread that has superior quality and taste," said Paul Hilder, senior vice president, Wendy's Restaurants of Canada. "The flatbread adds flavour, texture and excitement to grilled chicken, creating a bold, distinctive taste you can't find anywhere else."
Wendy's worked with expert artisan bakers to create the perfect five-grain flatbread, which includes flax seeds, cracked wheat, rolled oats, millet and sesame seeds. The flatbread is warm and toasted on the outside, and soft and chewy inside. And, like all Wendy's sandwiches, the new Flatbread Grilled Chicken Sandwiches are made to order to allow for customers to customize their flatbread sandwich to suit their taste and dietary needs.
Both the Asiago Ranch and Smoky Honey Mustard varieties include a chicken breast with all-white meat grilled in Wendy's kitchens, topped with a spring mix featuring nine types of fresh greens and hand-sliced tomatoes that are juicy and full of flavour. The Asiago Ranch also includes Applewood-smoked bacon, Asiago cheese, and a dollop of creamy Asiago ranch sauce. The Smoky Honey Mustard sandwich has a sweet and savory flavour and is only 370 calories. Both varieties are packed with nutrients like protein, fiber, potassium, iron and Vitamins A and C.
"Wendy's Grilled Chicken Flatbread sandwiches are part of our Recipe to Win," said Bahner. "This comes in the midst of a comprehensive brand transformation underway that includes food innovation, as well as bold, new restaurant designs, contemporary restaurant uniforms, attractive menu boards and packaging, and an updated Wendy's logo in all advertising and social / digital channels."
Wendy's Canada Facebook fans can now earn 'badges' as they learn about the new Grilled Chicken Flatbreads and engage with Wendy's social community. The first two Facebook badges include the Flatbread Review Badge and the Flatbread Photo Badge. To earn a Flatbread Review Badge fans simply post a review of the new Grilled Chicken Flatbreads. The Flatbread Photo Badge can be earned by uploading a photo of the Grilled Chicken Flatbreads.
"The Wendy's Friends Facebook initiative was designed to reward our loyal Wendy's Canada Facebook fans for their continued contribution to our social activities and initiatives, said Lisa Deletroz, marketing director, Wendy's Canada. "We value and appreciate our customers' feedback and support and are looking forward to engaging with our customers in a meaningful way."
For videos, photos and more information about Wendy's Flatbread Grilled Chicken sandwiches, visit http://flatbreadgrilledchicken.aboutwendys.com/.
About The Wendy's Company
Wendy's is one of the world's most successful restaurant companies with more than 6,600 restaurants worldwide. More information about The Wendy's Company is available at www.wendys.ca.
Image with caption: "Wendy's introduces Flatbread Grilled Chicken Sandwiches featuring multi-grain artisan bread in two bold, mouth-watering varieties: Asiago Ranch and Smoky Honey Mustard. (CNW Group/Wendy's Restaurants of Canada)". Image available at: http://photos.newswire.ca/images/download/20130404_C2297_PHOTO_EN_25116.jpg
SOURCE: Wendy's Restaurants of Canada
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