Technogym launches the "Let's Move for a Better World" social campaign that enables you to convert your own physical exercise into school meals for countries affected by malnutrition in collaboration with the United Nations World Food Programme
MILAN, April 29, 2015 /CNW/ - Technogym has been selected as "Official Wellness Partner" at the 2015 Milan Expo. The Italian company, world leader in the Wellness field and official supplier to the latest six editions of the Olympic Games, will create a thematic route at the Milan World Exposition to promote physical exercise, sport and good health. The route will go through 6 Technogym Points, display 'islands' set up along the decumanus, the main axis across Expo, and a Technogym arena, a 1,600-square metre 'main square' where, throughout the Expo semester, fitness-, wellness-, sports- and health-themed events will take place.
In line with EXPO's main topic, "Feeding the planet, Energy for life", Technogym will kick off a campaign from Expo Milan 2015 which will link up fitness facilities and sports centres around the world. As a social campaign "Let's Move for a Better World" will give exhibition visitors the chance to exercise in the Technogym areas, measure their movement performed either on Technogym equipment or by walking around the exhibition area and then, thanks to the special partnership between Technogym and the United Nations' World Food Programme (WFP), convert the movement into school meals, to be distributed to over 20 million children in the world's poorest countries.
Thanks to Technogym Ecosystem, Technogym's digital solution based on fitness equipment connected to the mywellness cloud platform, Expo visitors will be able to download the Technogym app - to directly activate the equipment and measure movement performed throughout daily life - and then measure the movement and compare it with their friends' or other visitors' results. In the same way, all over the world, people will be able to download the new Technogym app and collect MOVES - the Technogym movement unity of measurement - and donate them by converting them into school meals.
"In today's world," said Nerio Alessandri, Technogym's President & Founder, "there is a general consensus regarding environment protection issues. Increased carbon dioxide emissions have altered the environmental balance, causing a global temperature rise. If emissions have damaged the environment, humans have also been damaged by their excessive calorie intake: widespread obesity all over the world is having a heavy impact in social and financial terms. If Green Economy has been a top priority for many international Governments and institutions, Wellness Economy, which revolves around man and human health, is sure to become a macro-trend over the next few years."
Founded in 1983, Technogym is the world's leading international supplier of products, services, and solutions in the Wellness and Fitness industry. Technogym provides a complete range of cardio, strength and movement equipment alongside networking solutions and programs. With over 2,200 employees and 14 branches globally, Technogym is present in over 100 countries. More than 65,000 Wellness centers in the world are equipped with Technogym and 35 million users train every day on Technogym. Technogym was the official supplier for the last five editions of the Olympic Games: Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, London 2012 and has been recently appointed as Official Supplier also for Rio 2016.
SOURCE Technogym Spa
For further information: Technogym Press Office, Enrico Manaresi - International PR & Media Relations Manager, [email protected], Tel. +39-0547-56047 - Mob. +393403949108