WD-40 Makes Doors Creak This Halloween

TORONTO, Oct. 27, 2016 /CNW/ - After decades of taking the creaks out of doors, WD-40 decides to let those silent doors make noise again for one special night. Thanks to the WD-40 Haunted door app, you can make any door sound like a super-creaky, scary, haunted door this Halloween.

As a kind of reverse WD-40, the brand, with their data-driven creative agency BIMM, offers this free Haunted Door app with extra scary door creaks on the one night of the year you open and close your front door the most. And to differentiate from the plethora of Halloween sound effects (SFX) apps and make the experience more authentic, the motion-activated Haunted Door SFX app only works when your door moves. 

Here's a one-minute video showing you what we did. Feel free to download or embed it for publishing purposes: https://vimeo.com/188291657.

Research, in fact, shows that eight out of ten homes actually have creaky doors, but homeowners just got used to them. By offering an extra creaky door SFX app, the brand finds a way to re-heighten awareness of your own existing, albeit less dramatic, creaky doors throughout your home that could actually use some WD-40. 

For your very own doortergeist this Halloween, simply download the free app, select your favourite door creak, put your phone in any strong grocery bag and hang it on the INSIDE front door handle. Each time you open the door, trick or treaters will be in for a treat. Oh, and look closely at that skull - even the details serve to reinforce the many things fixable by WD-40.


Video with caption: "Video: WD-40 Makes Doors Creak This Halloween". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20161026_C1237_VIDEO_EN_805269.mp4&posterurl=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20161026_C1237_PHOTO_EN_805269.jpg&order=1&jdd=20161027&cnum=C1237

Image with caption: "BIMM creates a cool app for WD-40 that turns any door into a Haunted Door. Just in time for Halloween. (CNW Group/BIMM)". Image available at: http://photos.newswire.ca/images/download/20161026_C1237_PHOTO_EN_805578.jpg

For further information: Roehl Sanchez, BIMM, m: 416.320.5918, rsanchez@bimm.com


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