Wayne Gretzky Teams Up With Sears Canada for Launch of Exclusive Menswear Line

World's most famous hockey player launches a line of men's clothing exclusively at Sears Canada

TORONTO, April 23, 2015 /CNW/ - Sears Canada Inc. (TSX: SCC; NASDAQ: SRSC) announced today that it is partnering with Wayne Gretzky to launch a new line of better casual menswear in Fall 2015, exclusive to Sears.  This lifestyle collection of clothing will give men a neat, contemporary look centered on reinventing the classics.

"Sears is excited to bring Canadians a new high quality line of clothing that has input from Wayne Gretzky and his stamp of approval," said Ron Boire, President and CEO of Sears Canada.  "Wayne is a Canadian icon, representing best-in-class in sports and sportsmanship.  This new brand of clothing, to be sold exclusively at Sears Canada, is part of our strategy to provide value to our customers with products of high quality at prices Canadians expect from Sears."

The Wayne Gretzky brand will give men a complete look that can be worn from the office to dinner, from the arena to the café. Featuring knit tops, pants and sports jackets starting at $39.99, this new brand focuses on classic pieces with rich fabrics such as mercerized cottons, cashmeres and merino wool.

"I am thrilled to partner with Sears to bring Canadians this brand," said Wayne Gretzky.  "With Sears extended national reach through stores, website and catalogue, my clothing will be accessible to Canadian men who want to dress smart and do so affordably in all corners of the country."

About Sears Canada

Sears Canada is a multi-channel retailer with a network that includes 172 corporate stores, 201 Hometown stores, over 1,300 catalogue and online merchandise pick-up locations, 96 Sears Travel offices and a nationwide repair and service network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

SOURCE Sears Canada Inc.

For further information: Contact for Media: Vincent Power, Sears Canada, Corporate Communications, 416-941-4422, vpower@sears.ca


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