NIAGARA, ON, May 30, 2018 /CNW/ - Inspired by Walter Gretzky one of Canada's best-known dads, Wayne Gretzky and Wayne Gretzky Estates are asking Canadians to share stories about their fathers using the hashtag #MyWalter.
"My father is my role model, my teacher and my biggest fan," said Wayne Gretzky in a new campaign to celebrate his father Walter. "But I'm his biggest fan. He was always there for me, flooding the rink in our backyard, driving me to practice, pushing me to be the best and believing in me. I imagine there are many dads just like him across Canada, let's celebrate them all."
According to Statistics Canada there are approximately 8.6 million dads in Canada and the average age of fathers at the time of the birth of their first child is 28.3 years old. Wayne too was 28 when he welcomed his first child, daughter Paulina into the world, probably the first time he was ever considered average.
In the YouTube spot on http://waynegretzkyestates.com Wayne asks Canadians to share their stories and images on YouTube, Facebook, Instagram and Twitter to celebrate their "Walter" with #MyWalter.
"Walter is the quintessential Canadian father," said Katie Elder, Marketing Director, Wayne Gretzky Estates. "We've all been inspired about stories of Walter over the years and developed this campaign to inspire others to share their stories, we're confident there are millions of them. Please tell us about your dad or memory of your dad and use the hashtag #MyWalter this Father's Day."
The #MyWalter campaign began May 21, 2018 and runs through to June 17th, 2018. Follow the campaign on Facebook @waynegretzkyestates and on Instagram and Twitter @gretzkyestates.
A Father's Day BBQ will be held at Wayne Gretzky Estates Winery & Distillery in Niagara on June 17th, 2018 from 12:00 pm to 5:00 pm with whisky-inspired fare at The Whisky Patio Bar grill, food trucks, music and entertainment. Tickets are available online at waynegretzkyestates.com
About Wayne Gretzky Estates Wayne Gretzky Estates produces award-winning wines in Canada from the finest grapes grown in the Okanagan and Niagara wine regions. The same soils that produce great grapes also grow grains that are used to produce small batch Wayne Gretzky No. 99 Canadian Whisky that is finished in red and ice wine casks along with other craft spirits.