Goal-Synced Red Lights and Glasses turn Gold-Synced: Budweiser turns goal celebrations gold in new 2018 Super Bowl LII ad
TORONTO, Jan. 19, 2018 /CNW/ - Released today for Super Bowl LII, Budweiser is changing how Canadians can celebrate our biggest goals, by turning the iconic Red Light and Goal-Synced Glass gold in all-new 30-second TV spot called "Bring it Home".
This year marks the fifth anniversary of Budweiser's Red Light, which has celebrated thousands of goals since its inception. As a staple for hockey fans that has made a home in many entertainment rooms, dens, garages and offices, the over 1.5 million Budweiser Red Light and Glasses continue to shine in homes across Canada.
To celebrate, Budweiser and Canada's leading goal scorer, Wayne Gretzky are making game-time goal celebrations even bigger with limited-edition Wayne Gretzky Gold-Synced Lights, marked with his legendary number, 99, and replica signature accompanied by certificate of authenticity.
"Goals are the most exciting part of any hockey game, and as someone who has played hockey at all levels of the game, including the international stage, there's no better feeling than having the country celebrate those moments with you," said Wayne Gretzky, Canadian Hockey Legend. "I'm excited to light these limited-edition lamps to celebrate our country's biggest goals. Let's bring it home!"
As a tribute to all hockey fans, Budweiser also debuted "Bring it Home" with The Great One alongside hockey greats Paul Henderson, Tessa Bonhomme, Dale Hawerchuck and Geraldine Heaney, with Gold-Synced Light in hand.
"The success of the Budweiser Red Light inspired us to make something special this year for the fans, and what better way to bring that to life than with The Great One himself," said Todd Allen, vice president of marketing, Labatt Breweries of Canada. "Over the years, we've celebrated goals from coast to coast, and we're excited to now put these gold lights and glasses in the hands of Canadian fans and let it shine."
With just over 2,000 limited-edition Wayne Gretzky Gold-Synced Lights and 10,000 Wayne Gretzky Gold-Synced Glasses, hockey fans can visit Budweiser.ca to purchase now for $399.99 and $29.99, respectively, while quantities last.
Each Gold-Synced Light is outfitted with gold plating as well as a replica of Wayne Gretzky's signature, while the Goal-Synced Glass has been replaced with a gold light base. The Gold-Synced Glass (using Bluetooth technology) and the Gold-Synced Red Light (using Wi-Fi) both have the ability to sync to a hockey fan's favourite goals simply by downloading the updated Budweiser Red Lights App for iPhone and iPad through the App Store or through the Google Play Store for all other smart devices.
About Budweiser Canada
Budweiser - the King of Beers - has been brewed since 1876 under the highest quality standards. Brewed in Canada for more than 30 years, Budweiser uses only the finest ingredients without any artificial ingredients, additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process.
Budweiser is not an official sponsor of the Olympic games, the 2018 PyeongChang Olympic Games, Hockey Canada or the Canadian Olympic Committee and this campaign is not licensed by, sponsored by, or otherwise associated with those parties. Budweiser is not an official sponsor of the NHL™ or any other hockey league. This campaign is not licensed by, sponsored by, or otherwise associated with the National Hockey League™, any other hockey league, or any of their respective member teams.
SOURCE Budweiser Canada
For further information: Tamar Nersesian, Communications Manager, Labatt Breweries of Canada, Tamar.Nersesian@labatt.com, 416-361-5247; Leanna Rizzi, Account Manager, Veritas Communications, firstname.lastname@example.org, 416-955-4580