- More than 1 million Canadians now have access to Bell Mobile TV
- Bell to debut national Olympic advertising campaign during the game
MONTREAL, Jan. 31, 2014 /CNW Telbec/ - Super Bowl XLVIII will air this Sunday, February 2 on Bell Mobile TV, enabling more than a million Bell customers to watch the live broadcast of the NFL's annual championship wherever they may be on Bell's world-leading 4G wireless networks.
All viewers of the Super Bowl in Canada will also be the first to see the lead advertisement in Bell's extensive multimedia marketing campaign for the Sochi 2014 Olympic Winter Games.
"Only Bell lets you watch the Super Bowl wherever you are, and the big game has consistently been the most-watched program on our Mobile TV service each year. Now more Canadians than ever have on-the-go access to the biggest TV event in North America with Bell Mobile TV," said Wade Oosterman, President of Bell Mobility and Residential Services, and Chief Brand Officer at Bell. "Bell is proud to be a leader in bringing innovative wireless services like Mobile TV to Canadians on the world's best 4G networks - and that's a message you'll see delivered during our Olympic media campaign that debuts on Super Bowl Sunday."
The 60-second ad, The Best of Canada on the Best of Bell, appears first during the Super Bowl, and will later be joined by multiple additional brand and product ads that will be appear on TV, mobile and online during Sochi 2014.
Last year, Bell welcomed its one millionth subscriber to Bell Mobile TV, which offers access to more than 40 channels of live and on-demand sports, news, entertainment and children's TV programming. In addition to the Super Bowl, major championship events available on Bell Mobile TV include the Grey Cup, NHL Stanley Cup Playoffs and Final, NBA Playoffs and Finals, and NCAA March Madness. 10 hours of Bell Mobile TV viewing is available as part of many Bell Mobility plans or as a $5 a month add-on, which will not impact a customer's data allotment in their plan.
Integration of mobile content into the recently launched Bell TV app as part of Bell's TV Anywhere strategy also gives Bell TV customers access to more than 100 live and on-demand channels on their tablets and smartphones. For more information, please visit Bell.ca/TVAnywhere.
Bell is Canada's largest communications company, providing consumers and business customers with leading TV, Internet, wireless, home phone and business communications solutions. Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media. Bell is wholly owned by Montréal's BCE Inc. (TSX, NYSE: BCE). For more information, please visit Bell.ca.
The Bell Let's Talk mental health initiative is a national charitable program that promotes Canadian mental health across Canada with the Bell Let's Talk Day anti-stigma campaign and significant funding for community care, research and workplace best practices. To learn more, please visit Bell.ca/LetsTalk.
SOURCE: Bell Canada
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